Catalyst Sale Podcast
Sales Tech Stack Selection Process with Vendor Neutral - Guests Dan Cilley and Steven Wright - 166
Dec 11, 2019 · 27 min
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How Do You Select Your Sales Stack?

Mike is joined by Dan Cilley and Steven Wright of Vendor Neutral. Dan is the Co-Founder of Vendor Neutral and Steven is a Certification Analyst. The Vendor Neutral mission is to simplify the Sales Tech selection at all levels. 

This is a follow-up from an earlier podcast where Mike discusses the stack we use and implement with our Catalyst Sale clients.

Questions Answered:

  • Why do organizations come to Vendor Neutral for help?
  • What is the Vendor Neutral S.T.A.C.K. framework?
  • What are some internal questions we can start with?
  • Why do folks struggle with these questions?
  • What are the challenges with stakeholder alignment?
  • How does empathy play a role?

Key Takeaways:

  • Vendor Neutral assessments are buyer facing
  • Understand your own process first.
  • What we need to look for more often than not is the emotional transfer, the buyer journey.
  • Invest some of this thinking into both the Buyer and the Seller journey. 
  • Remember your internal customers

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Thank You 

Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links.

Growth Acceleration - Plateau Breakthrough

Product Market Fit

Demystify Sales - the course

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