Bitcoin for the Masses w/ Alex Adelman - Bitcoin Magazine Podcast
Play • 26 min
In this week’s Bitcoin Magazine Podcast CK sits down with the CEO of Lolli Alex Adelman. Alex is a long time entrepreneur in the cash back and rewards space and his entrance into the Bitcoin ecosystem has been absolutely game changing. Lolli leverages Bitcoin as a universal super liquid rewards point and have proven that they can drive real volume for retailers with Bitcoin back rewards. 
Lolli has many of your favorite merchants and they offer an extremely easy and simple way to interface with the Bitcoin network. Most importantly for Bitcoiners, Lolli educates newbies about Bitcoin and allows them to withdraw their Bitcoin to their own Bitcoin Wallet. 
Lolli has incredibly exciting plans for the future of their service and they are extremely optimistic about onboarding more and more amazing retailers to the earning potential that Bitcoin back can provide them. 
We discussed the following topics. 
Lolli ground breaking approach to Bitcoin as a universal reward point
How Lolli positioned itself to be successful with demographics outside of the normal BTC space. 
Alex's mental model for Bitcoin 
The potential of Sats as a universal reward point. 
Whats next for Lolli and Sats back? 
What are conversations with retailers like? 
Are executives getting interested in bitcoin beyond just thinking of it as a marketing engine with Lolli? 
Follow Bitcoin Magazine @BitcoinMagazine 
Follow ck @ck_SNARKs 
Follow Alex Adelman @alexadelman 
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