Beyond Social Media: The Marketing, Advertising & Public Relations Podcast
Super Bowl LII Commercials & Earned Media
Feb 3, 2019 · 47 min
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During episode 257, co-hosts B.L. Ochman and David Erickson discuss brands' earned Super Bowl Media; Super Bowl LIII commercials; egregious packaging; Minneapolis' frozen pants; LinkedIn interest targeting; dearly departed Google services; Apple's power play against Facebook and Google; Adidas Black History Month all white fail; the invisible generation; super-complicated CAPTCHAs; a Jeep Wave case study; plus great new apps and important stats and a lot of stuff in between. Show Notes & Links:

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