Working closely with leaders and their organizations, I hear a ton of myths around strategy. Many people have a strong opinion on what they think will (or will not) work when it comes to developing and executing their growth strategy. For example, “OKRs don’t work… We have to get everyone aligned to these goals… We need to set stretch goals... We have too many meetings... We need a 10-year vision...” The list goes on and on.

Today, I’m not only going to dispel some common misunderstandings around developing and executing strategy, but I am also going to share the best practices learned from some of the world’s best strategists and CEOs.