The Busy Creator Podcast with Prescott Perez-Fox
Taking Risks and Leaving New York to Build a Family Publishing Business, with Bryony Gomez-Palacio of UnderConsideration — The Busy Creator Podcast 84
May 23, 2016 · 41 min
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Bryony Gomez-Palacio (@BryonyGP) is a co-founder of UnderConsideration, an all-purpose publishing and design business based in Austin, TX. Along with husband Armin Vit, Bryony publishes several blogs including Brand NewQuipsologies, and FPO, in addition to publishing several books, and hosting the annual Brand New Conference.

Armin was a guest on episode 3 of The Busy Creator Podcast back in Februrary 2014, making this chat an unofficial sequel. In the intervening years, Bryony and Armin have refined their workflow, taken new risks such as planning a version of the BNConf in Amsterdam, and still manage to balance family life with new creative endeavors.

In this conversation, Bryony discusses the origins of UnderConsideration and how she and Armin transitioned out of their New York design roles, moved to Austin, and managed to create a viable business in spite of a few close calls financially.

Show Notes & Links Tools Techniques
  • Integrate your workouts with other errands (e.g. biking the kids to school)
  • Find someone "on the ground" if you're doing business in a foreign country
  • Plan, perhaps using a spreadsheet that spans 20 years
  • Split your household income between one full-time and one freelance salary
  • Plan your move based on where winter can reach you
  • Divide business duties based on who can handle interruptions (admin/finance vs. creative)
  • Keep it real when providing design feedback, especially to your partner!
  • Collaborate on a spreadsheet or document, concurrently even
  • Stagger which marathons/half-marathons you run as a couple; two partners training can be overwhelming
  • Use running time to work through problems
  • Keep a structured daily schedule (down to the minute)
  • Explore where you can multi-task to be more efficient
  • Work at opposing standing desks for easy collaboration
  • Don't get attached to designs or ideas; move away quickly if something is not working 
  • Integreate your home and work calendars; keep it sacred
  • Don't work on weekends

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