The Busy Creator Podcast with Prescott Perez-Fox
The Busy Creator 39 w/guest Steve Dotto
Jan 5, 2015 · 58 min
Play episode

Steve Dotto (@DottoTech) publishes a variety of videos on YouTube, mainly on the subject of personal productivity and software. Following a career in traditional broadcasting, he’s strategically moved into self-publishing and has since built a business with video, coaching, & speaking under his brand DottoTech.

In this conversation, Steve shares his strategies for online community-building, his preferred sites and software, and his personal productivity habits.

Below are some examples of videos that Steve produces:

Show Notes & Links Tools Techniques
  • Get your crew to laugh; it’s a good indicator for your audience
  • Create a personality that is a slightly amplified version of yourself, not a fictional character
  • Ensure no one is holding your audience “hostage”; keep in touch with them on our terms
  • Tweet or Text Message your audience prior to a live broadcast/webinar
  • “Shine a light on your content” aka actively promote your own stuff; no one will find it naturally
  • Use [paid] Facebook ads to promote a webinar or other paid event
  • Use your community — perhaps a forum or Facebook group — to answer tough questions
  • Poke around with software and look for “a story” to share in a video
  • Push hard for a new video (within the first four hours); take advantage of YouTube’s algorithm which “honors momentum”
  • Honor Your Content, Steve’s term for abiding by best practices in promotion
  • Create a Photoshop template which you can quickly update
  • Build your mailing list! Change your CRM system if you outgrow the first one.
  • Before you post your Patreon effort, get friends and family to chip in.
  • Offer your Patrons access to your digital products as a bonus
Habits
  • Listen to podcasts/audiobooks while walking the dog.
  • Research an SEO-friendly title
  • Edit video to include calls-to-action, annotate thoroughly
  • Learn to predict problems with sound & lighting, so you can solve them early
  • Steal colors from other content creators (keep them in Evernote)
  • Wake up early, do community engagement first; reply to comments
  • Avoid email first thing in the morning
  • Read and respond to every comment on YouTube (even if it’s only a Thumbs-up/Plus)
  • Drink Smoothies
Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial

Get Chris Anderson’s book Free for free, in addition to your other free audiobook!

Get The Episode
Search
Clear search
Close search
Google apps
Main menu