Victor Yocco, PhD (@VictorYocco) is a writer and researcher, working in the field of digital design. His background in psychology gives him unique insight into how people interact with websites and applications, which in turn helps his design team build intuitive, functional projects.
In this conversation, we discuss methods of user testing, stumbling blocks that design studies make regarding psychology, and a bit of his studio workflow and habits.
Use code pcyobusy to receive 39% off the cover price for Victor's book, Design For The MindShow Notes & Links
"Academic literature is often very inaccessibly written."
"Incorporated psychology into design doesn't have to be this huge thing."
heuristics, or mental shortcuts, take the place of finding information yourself.
Whiteboard sessions, focus groups, interviews — other research tactics
"You'll find 85% of potential usability issues just off 5 users."
"There is a point of 'Good Enough' in digital design."
An earlier episode with Kirsten Modestow
Distribute Strength, Dexterity, etc. [caption id="attachment_3409" align="alignnone" width="601"]Role-Playing Games require you distribute your skills[/caption]
"Designers are usually people who enjoy solving problems."
Contextual Inquiry, observing the user in his native habitat aka "shadowing"
Undercover Boss, the one where the girl puts barcode on her arm for easy scanning
How to un-jam a tractor-trailer from a highway overpass? Let some air out of the tires.
90% of MS Word users only utilise 10% of the features
Use code pcyobusy to receive 39% off the cover price for Victor's book, Design For The Mind
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