Top Copywriter, Serial Entrepreneur Stefan Georgi Talks Hyperfocus and ADHD
Stefan Georgi is considered one of the top direct response copywriters in the world and his words have grossed over $700MM via 50+ direct response marketing pieces. This includes numerous direct response pieces that are actively grossing over $10MM a month for both Stefan and his clients. A serial entrepreneur with multiple multimillion dollar companies under his belt, Stefan mentors numerous entrepreneurs and freelancers and through his copywriting programs, Copy Accelerator and RMBC, and his call center business, Turtle Peak. Today we’re talking about how he uses his ADHD and hyper focus to his benefit, every day. Enjoy!
***CORONA VIRUS EDITION***
In this episode Peter & Stefan Georgi discuss:
1:52- Intro and welcome Stefan!
2:45- So.. how goes the parenting while working form home going during this pandemic?
4:00- On the deep zone of focus/work zone- how do you get back into it when interrupted?
5:00- The daily routine
7:58- On freedom through discipline
9:18- What do you suggest when it comes to staying active and staying at it, in this environment?
10:20- ADHD in the winter and being diagnosed for a second time
12:38- What are some even more basic things you can do that help, say, if you don’t have a pool, etc?
13:34- How are you thriving in this environment and how are you preventing distraction(s)? Ref: Pomodoro Technique
16:06- How can people find you? Via his website: www.stefanpaulgeorgi.com and @StefanPaulGeorgi on Facebook @StefanGeorgi on Twitter INSTA Medium and LinkedIN
17:00- Thank you Stefan! And thank YOU for subscribing, reviewing and listening. Your reviews are working! Even if you’ve reviewed us before, would you please write even a short one for this episode? Each review that you post helps to ensure that word will continue to spread, and that we will all be able to reach & help more people! You can always reach me via firstname.lastname@example.org or @petershankman on all of the socials. You can also find us at @FasterThanNormal on all of the socials.
STAY HEALTHY - STAY SAFE - PLEASE WEAR YOUR MASK.. until next time!
17:33- Faster Than Normal Podcast info & credits
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Hey guys, Peter, Shankman welcome to another episode of Faster Than Normal. Thrilled that you're here. As I always am hope you're doing well in this glorious actually kind of rainy looking out the window. It's going to pour pretty soon, but you know what? Hey, still better than the alternative. So glad to have you here, guys. I want to introduce you to Stefan. I am going to screw it up. He just told me five seconds ago, how to pronounce his name and I already forgot. Say say your name- Georgi. I was, I was close guys. Welcome to Stefan. Welcome to step under dry. He is without a doubt. Pretty impressive. He's a father who has ADHD, right. He faces his own battles being, working dad during quarantine, but it's pretty impressive what he's managed to do, you know, I mean, look, we've all, we've all gotten screwed over the past eight months, right? I mean, I remember when this y'all a couple of weeks, hang out my daughter, yay it will be fun. And it quickly turned into- imagined Morgan Freeman saying; but in fact, it was not fun and it became sort of eight months of, of, of nonstop, constant. everything, right? I can, I was multiple interviews interrupted, dad, how do I get onto zoom or whatever the case would be. And it's, it's been, it's been a struggle, but you know what? We figured it out. And an entrepreneur and CEO is fun. He's a father who has ADHD. He's faced his own battles, being a working dad during quarantine. So he's even talked to us about sort of how he managed to navigate this time. And more importantly, what you can do to do the same. So welcome to the podcast. Good to have you, man.
Yeah, thank you. It's really great to be here.
So you sent me a bunch of stuff about, uh, what's things. I mean, I should mention also that, you know, in your, in your other life, when you're not being a dad dealing with all this, you're one of the top direct response copywriters in the world. And the words you put on paper grossed, it was $700 million. Um, by a 50 direct response marketing pieces. How are you from me? Um, you've done God. I mean, numerous response because they're actually actively grossing over 10 million a month for both you and your clients. You got several multimillion dollar companies under your belt. You're a serial entrepreneur like I am, uh, pretty impressive. And you have a call center business, have a copy accelerators, not bad, man. So, but let's get back to what we're talking about. None of that matters, right? When you're dealing with, uh, uh, for me a seven year old kid, who's you know, who can't figure out why. Why her laptops off and like, well, cause remember I told you to plug it in and you didn't, that would be why, you know, all that stuff, everything I've done on TV, nothing really matters. What matters is the kid can turn on a laptop. Right. So you've been in that mode.
Yeah, I haven't, yeah, my daughter's two and a half. And, um, so it's interesting cause she doesn't fully understand, you know, what's going on with the lockdown and, and it's kind of like a blessing in a way, uh, to be able to spend so much time at home and to see her so often. But, uh, you know, the whole, like daddy's working thing is, um, can only go so far. She, she actually. Yeah, bless her heart is now she's getting closer to three. She'll kind of go, you know, daddy's working and give me a big hug and a kiss. And, um, Kind of walk away, but, but even, you know, today I was trying to do kind of deep focused work writing copy for a client. And she keeps coming to the doors of my office and coming in and then wanting to like, look at pictures and like, you know, I love her more than anything else in this world. So like, I'm, you know, I want her to do that, but, uh, you know, it can be disruptive when you're trying to put your attention into something and then your kids coming in kind of disrupting that and trying to take your attention regularly. So that can definitely be a challenge.
Well, I mean, from an ADHD perspective, you do you get into the zone. You're in deep work zone. You're you're, you're crushing it. And then something pulls you out of that. Getting back into it's a bitch.
Yeah, exactly. Um, it's, it's, it's tough. And especially I think happening like once is bad enough, but when it happens sometimes like, you know, three or four times over a half, an hour or 45 minute period, it's it gets very frustrating as, as I'm sure you're, you know, you're very much aware as well. So let's, let's start with that.
I mean, you're looking at, you know, this isn't going away, right? I mean, my kid is in her second day back in, in real school, there she's actually in classroom, but you know who the hell knows how long that's going to last. Right. So I'm predicting two weeks and they're back. So, you know, what do you do? Yeah, for me, some of the things that I've been stretching strategies up into kind of like employing one is I like I'm an early riser and I like to wake up early anyway. And so really embracing that and in the kind of the first couple of hours of the morning, I'll wake up at between five 30 and 6:30 AM. And then right now, at least my daughter. And my wife both don't really wake up until like around 8:00 AM and then they may be up with they're kind of laying around and, and my daughter is again, very lucky. She's a pretty good sleeper and we kind of had our sleep schedule early. So, you know, if I wake up at five 30, uh, I'll have a cup…