Ad Age Ad Lib
Ad Age Ad Lib
Jan 31, 2019
Laura Hutfless, FlyteVu Agency
Play • 29 min

With its first Super Bowl ad, Bumble set out to empower women both in front of and behind the camera. On this special Super Bowl edition of the Ad Lib podcast, Laura Hutfless, partner at FlyteVu Agency, which worked on the ad, discusses how the social networking app pulled together a Big Game commercial in six weeks with a team composed almost entirely of women. 

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