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The Accord Mortgages Growth Series Podcast
The Growth Series Podcast is a dedicated resource that aims to help mortgage brokers of all sizes scale and grow their business using digital and communications marketing techniques.
Sep 4, 2020
#47 - Data Insight Part 2
In the second part of a two part episode on how brokers can use data to grow their business, Nicola Alvarez, Corporate Account Manager at Accord, is joined by Nathan Reilly, Head of Lender Relationships at Twenty7Tec, and Darren Scott, Insight and Performance Consultant at Accord Mortgages. Together, they discuss ways that mortgage intermediaries can use data collection and analytics to improve their service and grow their business. The first guest is Nathan Reilly. Nathan argues that knowing your customer is at the heart of the whole mortgage process. By using data, brokers can gain a deeper understanding of who their customers are, helping them improve their service and refine their sales strategy. Following the coronavirus lockdown, it has never been so important to get a handle on who your customers are. Brokers have seen the way they interact with their customer base change dramatically. Nathan describes how intermediaries could use their data to refine how they interact with their customers to ensure they are doing it the best way possible as things return to normal. In the last quarter of an hour, our second guest, Darren Scott, draws on his own experiences at Accord Mortgages to discuss how data adds value to brokers’ businesses. As well as improving targeting, Darren explains how data can help make business operations more efficient. Darren talks about how the Accord sales team uses data to ensure they can offer brokers the most relevant product range, saving brokers valuable time. The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
Sep 3, 2020
#46 - Data Insight Part 1
In part one of a two part episode on how brokers can use data to grow their business, Nicola Alvarez, Corporate Account Manager at Accord, is joined by Sally Laker, Managing Director of Mortgage Intelligence. Since Sally joined the business when it was a start-up back in 1996, Mortgage Intelligence has grown by acquisition to become one of the country's most exciting mortgage networks. Together, Nicola and Sally discuss how brokers can use customer insight to grow their business and how a firm understanding of technology has helped the industry manage some of the difficulties that arose from the pandemic. Sally says that brokers have “been the heroes” of the coronavirus crisis from within the mortgage industry. Brokers have really shown their flexibility and adaptability when responding to the challenges the crisis has brought. Nowadays, mortgage intermediaries are able to easily capture vast amounts of meaningful data. This data enables businesses to see where they are, what they can achieve and how they can do it. Sally specifically mentions how Power BI - Microsoft’s data analytics tool - has expanded the ways that Mortgage Intelligence use data to improve their service. During Covid, brokers’ existing client bases have risen in importance. Using data can allow brokers to see when big spikes in cessation are due in their business. By keeping tabs on this, brokers can contact the customer to make sure that they are the ‘go-to’ broker should there be a change in their circumstances. The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
Jul 28, 2020
#45 - Running a successful and engaging social media channel
In episode 45 of the Growth Series podcast, Richard Bassinder, Social Media Manager at YBS, talks to Chris Targett who runs Social for Brokers, a business dedicated to improving mortgage brokers’ social media presence. Together, they delve into the world of social media, discussing how mortgage brokers can use their various channels to grow their business. Chris draws on his experiences of working with mortgage broker clients to advocate an approach that balances light-hearted content with mortgage related material.
Jul 7, 2020
#44 - Supporting clients through change (2)
In episode 44 of the Growth Series podcast, Dominic Hodge, Mortgage Propositions Manager at PRIMIS and Andy Millard, Corporate Account Manager at Accord Mortgages, discuss how they have adapted to the Covid-19 pandemic, both at work and at home. Together, they cover the “new normal”, outlining the challenges - and benefits - this has brought to the mortgage community.
Jul 2, 2020
#43 - Supporting clients through change (1)
In episode 43 of the Growth Series podcast, Katie Pepper, Communications Manager at Accord Mortgages, is joined by Jack Scarff, a Senior Mortgage and Protection Consultant at The Mortgage Broker. Jack works with clients who have varying and sometimes complex needs. Together, Katie and Jack discuss the current environment around mortgages and what brokers can do now to grow their business.
Jun 25, 2020
#42 - Adapting to our changing world (7)
In episode 42 of the Growth Series podcast, Katie Pepper, External Communications Manager at Accord, is joined by Neil Bage, Director of Behavioural Insight at Be-IQ. Neil’s career has led him on a fascinating journey. Originally starting as a P.E. teacher, today Neil is a specialist in human behaviour, focusing on how people make consumer decisions and measure risk. Five years ago, he founded Be-IQ and quickly built a strong reputation in the financial services industry. Together, Neil and Katie discuss the effects of the coronavirus pandemic on human behaviour and delve into how consumers can form biased opinions which affect their behaviour at this difficult time.
Jun 18, 2020
#41 - Adapting to our changing world (6)
In episode 41 of the Growth Series podcast, Iain Cunningham, Corporate Account Manager at Accord Mortgages, is joined by Danny Belton, Head of Lender Relationships at L&G Mortgage Club. Now going for 25 years, L&G Mortgage Club is the longest-running mortgage club in the UK. Together, Iain and Danny discuss how L&G Mortgage Club has enabled its employees to manage working from home and the constant changes seen throughout the UK lockdown.
Jun 10, 2020
#40 - Adapting to our changing world (5)
In episode 40 of the Growth Series podcast, Nadine Edwards, Corporate Account Manager at Accord, is joined by Makayla Everitt, Head of Mortgages at SimplyBiz. Makayla has worked in the mortgage industry for over 20 years and has spent eight of those years at SimplyBiz. SimplyBiz is one of the largest compliance and support service providers, working with members who include over 3,700 mortgage advisers. In a time where much of the UK is working from home due to Covid-19, Nadine and Makayla discuss remote working and the unique challenges it brings.
May 13, 2020
#39 - Adapting to our changing world (4)
In episode 39 of the Growth Series podcast, Nadine Edwards, Corporate Account Manager at Accord, is joined by Paul Lewis, National Development Manager at Mansfield Building Society (MBS). Paul is also part of The Power of 8 lenders cooperative which was set up with the aim of bringing regional lenders from across the UK together to share insight, best practice, and support to brokers. Together, Nadine and Paul explore what changes Mansfield Building Society and the Power of 8 have seen during Covid-19.
May 5, 2020
#38 - Adapting to our changing world (3)
In episode 38 of the Growth Series podcast, Chris Hill, Regional Sales Manager at Accord, is joined by Dan Maskell, Director of Finance Planning Group. FPG offers award-winning mortgage and protection advice throughout the southeast and nationwide. The company prides itself on its care and commitment to expertise as well as on its focus on people. Together, Chris and Dan explore what changes Finance Planning Group and advisers have seen during Covid-19.
Apr 28, 2020
#37 - Adapting to our changing world (2)
In episode 37 of the Growth Series podcast, Iain Cunningham, Corporate Account Manager at Accord Mortgages, is joined by Christine Newell, Mortgages Technical Director at Paradigm Mortgage Services. This episode continues the special series about adapting to our changing world during Covid-19. Together, Iain and Christine discuss the highs and lows of working from home during the current situation.
Apr 23, 2020
#36 - Adapting to our changing world (1)
In episode 36 of the Growth Series podcast, Nadine Edwards, Corporate Account Manager at Accord Mortgages, is joined by Jane Benjamin, Director of Mortgages for Sesame Bankhall Group, the UK’s largest distributor of retail financial advice. This is the first episode in a special series exploring the ‘new normal’ for intermediaries and looking at how we are adapting to a changing world. Together they are discussing how SBG and intermediaries are responding to Covid-19.
Feb 20, 2020
#35 - Buy to let in 2020, what’s in it for brokers?
In episode 35 of the Growth Series podcast, Chris Maggs, Senior Commercial Manager at Accord Buy To Let, is joined by Ying Tan, founder and Chief Executive of Dynamo, specialists in Buy To Let lending. Together, Chris and Ying explore the direction and growth of the Buy To Let market in 2020. They also consider how brokers can capitalise on developments, and how lenders and players like Dynamo can offer support to ensure those brokers go on to grow their businesses.
Jan 30, 2020
#34 - Growing a successful online mortgage business
In episode 34 of the Growth Series podcast, Nadeem Iqbal, Business Development Manager at Accord Mortgages, is joined by Richard Hayes, co-founder and CEO of Mojo mortgages, an award-winning digital broker which won the ‘Best Mortgage Broker’ at the British bank awards in 2019. Together, Nadeem and Richard discuss how mortgage brokers can operate online, serving customers who are entirely comfortable having advice delivered remotely.
Jan 16, 2020
#33 - Developing the intermediary mortgage market - Where Next?
In episode 33 of the Growth Series podcast, Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages, is joined by Kate Davies, Executive Director at the Intermediary Mortgage Lenders Association (IMLA). They discuss how the intermediary mortgage sector will develop in the future as well as government policy, what changes would benefit the sector, and the challenges of getting on the housing ladder for first time buyers.
Dec 12, 2019
#32 - How brokers can sell financial protection
In episode 32 of the Growth Series podcast, Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages, is joined by Richard Kateley, Head of Intermediary Development at Legal & General. Many brokers consider providing protection an important part of their proposition. However, there are still many who veer away from selling protection or don’t see it as a core part of their business. We know that there is a ‘protection gap’ in the market but we also know that protection, for the most part, is sold and not bought. Which is where the challenge may lie for many.
Nov 19, 2019
#31 - Later Life Lending
In episode 31 of the Growth Series podcast, Nicola Alvarez, Corporate Account Manager - Proposition Development at Accord Mortgages, is joined by Marie Catch, Head of Broker Sales at Legal & General, and Rory Joseph, Director at JLM Mortgage Services. There has been a rise in later life lending over recent years and, with the ageing demographic, this is set to continue. Many brokers already operate in this market and others are considering entering the market and developing their proposition to address the need. The panellists discuss how brokers can adapt their toolkits to be in a position to better support their customers.
Nov 5, 2019
#30 - Brokers and the new build market
In episode 30 of the Growth Series podcast, Nicola Alvarez, Corporate Account Manager Proposition Development at Accord Mortgages, is joined by Adrian MacDiarmid, Head of Mortgage Lender Relations at Barratt Homes. Together they discuss the opportunities and challenges that brokers face in operating in the specialist new build market and what the future holds for the sector.
Oct 24, 2019
#29 - Financial protection for higher risk clients
In episode 29 of the Growth Series podcast, Chris Hill, Regional Sales Manager at Accord Mortgages, is joined by Tom Horton, Managing Director of The Insurance Surgery, a specialist insurance broker. Together they discuss the importance of protection, how brokers can pitch the product to clients, the compliance regulations they need to be aware of and how the market is developing.
Oct 10, 2019
#28 - Corporate Social Responsibility
In episode 28 of the Growth Series podcast, Katie Pepper, Communications Manager at Accord Mortgages, is joined by Alison Hutchinson CBE, CEO of Pennies and a Non-Executive Director of Yorkshire Building Society. Together they discuss corporate social responsibility (CSR), the self-regulating policy that ensures business contribute to societal goals of a philanthropic or charitable nature, and engage in ethically-oriented practices.
Sep 26, 2019
#27 - The Social Broker
In episode 27 of the Growth Series podcast, Katie Pepper, Communications Manager at Accord Mortgages, is joined by Richard Bassinder, Social Media Manager at Yorkshire Building Society. Together they discuss how brokers can meet the challenges posed by the changing social media landscape and ensure their messaging contributes to wider conversations that provide real value to their audience.
Sep 12, 2019
#26 - Financial Well-Being: what it means for brokers
In episode 26 of the Growth Series, Katie Pepper, Communications Manager at Accord Mortgages, is joined by Jason Butler, head of financial education at Salary Finance, the workplace financial well-being provider. Together, they discuss the role of mortgage brokers in securing customers’ financial well-being. They cover what financial well-being is, and its importance in the housing market; the role that mortgage brokers can play; how advisers can integrate financial well-being into the advice process; and how brokers can help customers manage the risk in their business.
Aug 29, 2019
#25 - SMCR is coming: What brokers need to know
In episode 25 of the Growth Series podcast, Jeremy Duncombe, Director of Intermediaries at Accord Mortgages, is joined by Simon Lovell, Field Compliance Manager at The Mortgage Alliance. Together they discuss the Senior Management and Certification Regime. The SMCR is part of the FCA’s drive to improve culture, governance and accountability within financial services firms. It aims to deter misconduct by improving individual accountability and awareness of conduct issues across firms. This Podcast explores the issues that brokers need to be aware of and how they can prepare ahead of the implementation of regulation in December 2019.
Aug 15, 2019
#24 - Help to Buy: where next?
In episode 24 of the Growth Series podcast, Nicola Alvarez, Corporate Account Manager at Accord Mortgages is joined by Andy Nelson, Head of Relationship Management Help to Buy, Homes England. Together they discuss how Help to Buy has affected the housing market, how brokers can play a role in helping borrowers and how the market needs to meet future challenges once the scheme comes to an end in 2023.
Jul 25, 2019
#23 - Generating web enquiries using CRO
In episode 23 of the Growth Series podcast, Katie Pepper, Communications Manager at Accord Mortgages, is joined by Sam Turner, Head of Digital at ClientsFirst, to discuss conversion rate optimisation. Together they talk about how to build an effective CRO strategy, why CRO is becoming ever more important for the development of websites, and how it’s a crucial element of Growth Driven Design.
Jul 11, 2019
#22 - How to support vulnerable customers
In episode 22 of the Growth Series, Nick Piper, Strategic Business Performance & Operations Manager at Accord Mortgages, is joined by Janis Hambling, Senior Manager of Customer Solutions Delivery at Yorkshire Building Society Group. Together they discuss vulnerable customers and how YBS Group equips itself to support such customers, and look at ways of devising an effective vulnerability strategy.
Jun 27, 2019
#21 - The Digital Broker
In episode 21 of the Growth Series podcast, Iain Cunningham, Corporate Account Manager at Accord Mortgages, is joined by Clayton Shipton, Managing Director at CLS Money, to discuss how CLS has embraced the digital revolution and let technology play a powerful part in how the business is moving forward. Making the leap into digital space can be scary, but Clayton explains why adopting a new tech culture can help brokers not only engage with customers, but meet their expectations.
Jun 13, 2019
#20 - How to have the best administration team
In episode 20 of the Growth Series podcast, Nick Piper, Strategic Business Performance and Operations Manager at Accord Mortgages, is joined by Andrew Sale, Managing Director of Wolsey Mortgage Company, to talk about the implications of growing your administration team. Andrew describes how his business has changed dramatically since recruiting new administrative staff. He goes on to describe his unique recruitment strategy for finding new assistants and what attributes make up an ideal candidate. He also talks about the implications and costs of recruiting a new administrative team member and the potential pitfalls when it comes to developing your team as a whole.
May 30, 2019
#19 - Sourcing Systems - what next?
In episode 19 of the Growth Series, Jeremy Duncombe, Director of Intermediaries at Accord Mortgages, is joined by Mark Lofthouse, CEO at Mortgage Brain, and James Tucker, CEO at Twenty7Tec, to discuss the impact of sourcing systems on financial advisers. Our guests in this episode have over half a century of experience within the financial and technology sectors between them. Each guest provides great insight into how important the broker’s knowledge of the system is, drawing an interesting comparison between the systems of the past and more modern sourcing systems. Consumers’ needs are getting more complex and so there’s a greater demand for more advanced sourcing systems, generating large amounts of value to users when compared with the basic info provided by earlier versions.
May 16, 2019
#18 - The Future of Mortgage Governance
In episode 18 on the Growth Series podcast, Jeremy Duncombe, Director of Intermediaries at Accord Mortgages, is joined by Jackie Bennet, Director of Mortgages at UK Finance, to discuss the UK housing market, the issues, solutions and the future. They put their heads together to discuss the challenges facing the UK housing market, how the industry is adapting to new regulatory changes, and what the future looks like for lenders, brokers and customers. There are major changes, such as the introduction of a New Homes Ombudsman, which UK Finance is working closely with the Home Builders Federation to set up. Changes in leaseholds also gets a mention, such as the capping of ground rents and removal of unfavourable terms such as the doubling of rent every ten years. Jackie also discusses later life lending and the impact of changes on the Buy to Let market, for which 2018 was a poor year in terms of revenue. She also talks about major market disruptors, the impact of customer behaviour ch…
May 2, 2019
#17 - How to turn your brokerage into an award winning business
In episode #17 of the Accord Mortgages Growth Series podcast, Jeremy Duncombe, Director of Intermediaries at Accord Mortgages, is joined by Gary Das, Managing Director at Active Mortgage. They talk together about how to stay on top in an ever-changing industry, how to generate leads with content marketing and retain those clients, and the importance of embracing new technologies. Gary, being an advocate of doing things differently, demonstrates how inspiration can be found in unexpected places, and how brokers and the industry at large only have something to gain by producing quality content and providing consumers with good mortgage education. Active Mortgage were the proud recipients of the title of Best Small Broker at the 2019 Mortgage Strategy Awards. This podcast delves into what, in Gary’s opinion, contributed to the judge’s decision and how the same principles can be applied to your own business. If you enjoy this episode of the Growth Series podcast, please take a mome…
Apr 18, 2019
#16 - How to advise clients through times of uncertainty and volatility
In episode #16 of the Accord Mortgages Growth Series podcast, Jeremy Duncombe, Director of Intermediaries at Accord Mortgages, is joined by Shaun Church, Director at Private Finance. They put their heads together about how to navigate times of uncertainty in the market, providing reassurance to your clients and strategies for handling volatility. There’s opportunity to be found in uncertainty and it can benefit both your business and your customers; Shaun and Jeremy discuss the ways in which this is achievable. Appropriate communication with your clients is key, regardless of time limitations and geographical challenges, and this is even more true during uncertain times. The importance of embracing the right forms of media for your target market as a modern business is discussed, as well as the challenges, innovations and opportunities that brokers can expect to experience with the rise in longer term fixed rate mortgages. If you enjoy this episode of the Growth Series podcast, p…
Mar 21, 2019
#15 - Finding Your Niche
In episode 15 of the Growth Series podcast, Taj Kang, Compliance Director of CMME Mortgages and Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages discuss how finding a niche can give your brokerage a clearer proposition and boost growth. Being successful in a niche takes hard work. Taj explains how CMME grew by developing a strong proposition in a unique area - contractors. They clearly communicated how they can help their target market and worked with lenders to sell the best products. Taj gives a detailed insight into how mortgage brokers can grow within a specialised area.
Mar 7, 2019
#14 - How to use LinkedIn to successfully network & generate new business
In episode 14 of the Growth Series podcast, John Brenan, Senior External Communications Manager at Accord Mortgages, is joined by Phil Calvert, International Keynote Speaker and LinkedIn expert. Phil gives an in depth explanation of how mortgage brokers can use LinkedIn to grow their business. Phil recounts how LinkedIn has grown from something mostly used as a tool for hiring staff to a major platform with over 500 million worldwide users. However, surprisingly few of these users are using the full range of tools on the platform to enhance their potential. Many see LinkedIn as a quick fix, but to really get the most from the platform you need to know what you’re doing. With LinkedIn, you have to know what you want from it. When you know this, you’ll be able to use its vast array of tools to your advantage. This strategy should guide you in everything you do. Phil explains how brokers can get the right kind of visibility on LinkedIn by optimising their keywords. By targeting go…
Feb 21, 2019
#13 - Mortgage regulation - what next?
In episode 13 of the Growth Series podcast, Jeremy Duncombe, Director of Intermediaries at Accord Mortgages, is joined by Robert Sinclair, CEO of The Association of Mortgage Intermediaries, to discuss all things regulatory. Robert explains his organisation’s role in predicting how new government legislation will affect mortgage brokers and then protecting the commercial interests of the sector. In terms of regulation and advice, Robert sees the Mortgage Market Study as highlighting key challenges that brokers could face in the near future. The study came up with four key areas to address: so-called ‘mortgage prisoners’, what brokers can do to accelerate the spread of technology into the industry, questions around the proper definition of advice, and how consumers can find the broker most appropriate for them. On the whole, trade bodies see the current regulatory state of the market as strong and fear that significant changes could actually worsen the deal for consumers. The Gro…
Feb 7, 2019
#12 - Local, to regional, to national… How to scale your brokerage
In episode 12 of the Growth Series podcast, Jeremy Duncombe, Director of Intermediaries at Accord Mortgages, is joined by Darren Pescod, owner and CEO of The Mortgage Broker LTD to discuss how brokers can scale up their businesses. They talk about Darren’s personal experience of growing his business from a one man band to a major player in the sector, as well as how mortgage broker businesses can manage the challenges of scaling up. At The Mortgage Broker LTD, being part of the first wave of mortgage businesses to use digital marketing techniques such as pay per click advertisements and search engine optimisation helped them generate leads across the country. They used these national leads to evolve into the telephone based operation they remain today. Although factors like location are always big challenges when moving from being a local operation to a regional or national one, having great employees is always the most important thing. Finding the right staff and then making sure…
Jan 17, 2019
#11 - Taking your brokerage to the next level - opening your second branch
In episode 11 of the Growth Series podcast, John Brenan, Senior External Communications Manager at Accord Mortgages, is joined by Sam Murphy, Managing Director at Mortgage Medics. Together, they explore the process of knowing when the time is right to expand your business. You may have been trading for several years and be wondering how you can take your brokerage to the next level. Sam explains how he and Jon Bloomfield set up Mortgage Medics in 2007, working from home. After a few years they opened up their first office in Brighton and later, a second in Hove.
Dec 21, 2018
#10 - How mortgage brokers can attract first time buyers
In episode 10 of the Growth Series podcast, John Brenan, Senior External Communications Manager at Accord Mortgages, is joined by Daniel Hobbs, Managing Director at New Leaf Distribution. Together they delve into the world of first time buyers and find out how brokers can attract them. Daniel outlines how there are still plenty of first time buyers out there looking to buy, despite the current direction of house prices. The average age for first time buyers has risen fast, with many over thirty before they buy their first property. First time buyers want to know exactly how much they can borrow. This is where brokers can really deliver value, advising about what sort of mortgage they can afford and then guiding them through the entire process. First time buyers can bring their own challenges. They can struggle with the conveyancing process and can need their ‘hand held’ throughout. This can pay off as building rapport with first time buyers is a great way of growing your client…
Nov 22, 2018
#9 -The fast changing new build market
In episode 9 of the Growth Series podcast, John Brenan, Media Relations Manager at Accord Mortgages, is joined by Andy Frankish, New Homes Director at the Mortgage Advice Bureau. Together they talk about the new build market and how mortgage brokers can use first time buyers to grow their businesses. Andy describes how the demand for housing exceeds the rate houses are being built, but there is still a year on year increase in the number of new builds. Help to buy has meant that more people are eligible for mortgages, driving demand for new homes and giving people access to properties they otherwise wouldn’t be able to afford. All in all, the new build market is in strong shape. There is often a lot of demand in the new build market, with typically four or five prospective buyers per plot. This gives brokers an incentive to establish rapport with their customers. Those who don’t buy may provide good business later on. When operating in the new build sector, working with the pro…
Nov 8, 2018
#8 - The importance of getting your client onboarding experience right
In episode 8 of the Accord Mortgages Growth Series Podcast, Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages is joined by Greg Cunnington, Director of Lender Relationships and New Homes at Alexander Hall. Together they discuss the importance of the client onboarding process and how mortgage brokers can start to develop a cohesive client onboarding strategy. In mortgage broking, first impressions count. With a strong onboarding strategy, your business has the best chance of making a positive impact on new clients. Key to an effective onboarding experience is giving the client a thorough understanding of what they can expect from your business and the various options available to them. Greg explains that a good onboarding process gathers information about the client's exact scenario and outlines any necessary steps they need to take to get the ball rolling. As well as this, it’s a great opportunity to communicate the client experience your business offers.…
Oct 23, 2018
#7 - How to use LinkedIn as a recruitment tool and source the best broker candidates
In episode 7 of the Accord Mortgages podcast, Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages, is joined by Mark Edeson, Talent Acquisition Specialist at Yorkshire Building Society, to discuss Mortgage Broker recruitment, specifically using LinkedIn. Mark explains how LinkedIn allows employers to advertise jobs like a “job board” and then interact with applicants through its direct messaging feature. This can save recruiters valuable time and prevent you from interviewing the wrong candidate. LinkedIn allows Mortgage Broker businesses to tweak their profile by adding articles and statuses, letting potential applicants get a more dynamic impression of the employer than they’d be able to gain on a traditional jobsite. For example, you can show applicants what progression looks like in your business and what benefits of working there would be. Successful employees for the future in Mortgage Broking will use technology to enhance existing skills like per…
Oct 2, 2018
#6 - How to build, maintain and grow a successful blog for your business
In episode 6 of the Accord Growth Series podcast, Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages is joined by Andrew Montlake, Director of Brand, Marketing & Communications at Coreco and mortgage blogger, for a discussion about how mortgage brokers can use blogging as part of their marketing strategy. Modern consumers rely on the internet to research information about products before they decide whether or not to buy. Andrew outlines what blogs are before explaining how mortgage brokers can use tools, such as WordPress, to post their content online. Andrew explains how successful bloggers need to be engaging, exciting and genuine. They should let their personality come across in their writing and write as if they are talking directly to someone. Regular blogging can help improve your website’s search rankings, especially if you write topical blogs that address subjects that users are searching for. If you enjoy this episode of the Growth Series podcast,…
Sep 17, 2018
#5 - The future of the Buy to Let market and how brokers can leverage its opportunities
In episode 5 of the Accord Growth Series podcast, John Brenan, Media relations manager at Accord Mortgages, is joined by Jane Simpson, Managing Director at BTL mortgage specialists TBMC, for a discussion about what the future holds for the BTL market and what this could mean for mortgage brokers. Jane outlines how, in the long run, changes to Stamp Duty, new ICR (Interest Cover Ratio) rules, as well as the phasing in of new Tax Relief could cause a general shift towards more professional landlords with larger portfolios. Successful BTL brokers of the future may find their niche by supporting landlords looking at lots of different types of property. Providing access to BDMs, underwriters and mortgage specialists could be a way for mortgage brokers to satisfy landlords’ needs in what could become a contracted marketplace. If you enjoy this episode of the Growth Series podcast, please take a moment to rate it. Your feedback helps us improve. The Growth Series is a dedicated resource…
Sep 13, 2018
#4 - How to implement small SEO changes which make a big difference - Part 2
In part two of episode four of the Accord Growth Series podcast, John Brenan, Media Relations Manager at Yorkshire Building Society, is joined by Liz Robinson, Client Services Director at Digital Consortium, to discuss how small search engine optimisation (SEO) changes can have a profound impact on where your website appears in Google searches. During the second part of this episode, Liz explains how you can adapt your website over time to stay in touch with Google’s ever-changing algorithms. She provides some tips on how to create fresh and ‘refreshed’ content that can enhance your website’s Google search ranking. What’s more, Liz discusses some great tools, including Google Analytics and Keywords Everywhere, that you can easily use to measure the success of any SEO improvements and find new, relevant keywords. If you enjoy this episode of the Growth Series podcast, please take a moment to rate it. Your feedback helps us improve. The Growth Series is a dedicated resource…
Aug 31, 2018
#4 - How to implement small SEO changes which make a big difference - Part 1
In part one out of two of the fourth episode of the Accord Growth Series podcast, John Brenan, Media relations manager at Accord Mortgages, is joined by Liz Robinson, Client Services Director at Digital Consortium, to discuss the small search engine optimisation (SEO) changes that can have a profound impact on where your website appears in Google searches. Smaller Mortgage Brokers especially can struggle to compete with larger national companies to appear in the first page for relevant searches. In the first part of the podcast, Liz discusses some simple changes you can make to your website that enable Google to better understand its content. She gives an overview of how mortgage brokers can use convenient tools like Search Console, Wix and Wordpress to create a website that ticks all of Google’s boxes to have a better chance of appearing in your prospects’ searches. If you enjoy this episode of the Growth Series podcast, please take a moment to rate it. Your feedback helps us im…
Aug 17, 2018
#3 - How brokers can use PR to increase their reach
In the third episode of the Accord Growth Series Podcast, John Brenan, Media Relations Manager at Yorkshire Building Society, talks to David Hollingworth, Associate Director of Communications at London and Country. PR can be an incredibly powerful tool for mortgage brokers, both on a national and local level. David has spent his entire career in the PR world and is an award-winning commentator in the mortgage market. In this podcast, he shares some of his expert knowledge and actionable tips around PR and how brokers can use PR to further increase their reach on a local and national level. The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. You can sign up to the growth series for free, here - info.accordmortgages.com/growth-series-podcast
Aug 1, 2018
#2 - Effective marketing - how to generate a constant flow of new enquiries
In this episode of the Accord Growth Series podcast, Jeremy Duncombe, Director of Intermediary Distribution at Accord Mortgages, chats with Jon Pittham, Managing Director of ClientsFirst, a Growth Marketing Agency that specialise in professional services marketing. Generating a flow of quality new leads and enquiries is often a big problem for mortgage brokers, especially for smaller firms with little or no marketing budget. In this podcast, Jon gives some great hints and tips that brokers can use to set up the foundations of their digital proposition and start to generate new leads and more business... on a budget. The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. You can sign up to the growth series for free, here - info.accordmortgages.com/growth-series-podcast
Jul 18, 2018
#1 - How social media helped to grow my brokerage from £0 to £2.5 million turnover
Welcome to the first episode of the Accord Mortgages Growth Series Podcast. The Growth Series is a dedicated resource that aims to help mortgage broker firms grow their business using digital and communications marketing techniques. Should brokers be doing social? 100%! The first episode features Richard Bassinder, Social Media Manager at Accord Mortgages, chatting with Chris Schutrups, Managing Director at The Mortgage Hut. Chris has grown his mortgage brokerage from £0 to over £2 million + net worth of business, and he attributes a large part of his success to digital marketing and more specifically, social media. It’s a podcast full of social media hints and tips that can help mortgages brokers leverage their social channels to grow their business. For more hints and tips on how to grow your business, you can sign up to the growth series for free here - info.accordmortgages.com/growth-series-podcast/