Arts and Culture
More from Google
Get the Android app
Get the iOS app
SEO experts share insights about best practices and lessons learned.
7 Aug 2018
MozPod Season Finale
In the season finale of MozPod, Hayley Sherman is joined by Brian Childs to chat about the season - including how we got the podcast up and running, major themes we noted, and episode recommendations. If you have feedback about what you'd like to see next season, feel free to reach out to us on Twitter or at firstname.lastname@example.org.
25 Jul 2018
MozCon Debrief LIVE, from Moz Headquarters, with Sarah Bird and Hayley Sherman
MozCon brings SEO industry leaders for a 3 day conference, where they present tactical strategies to drive revenue through digital marketing. In this week’s LIVE episode, we had Sarah Bird, Hayley Sherman and Brian Childs share insight on what occurred during MozCon. They point out sessions that they enjoyed most, topics that were trending, and key takeaway. If you don’t want to miss out on next year’s MozCon you can get Early bird tickets (with a generous discount) here: http://bit.ly/Mozcon2019
17 Jul 2018
The Science of Voice Search, with Neil Martinsen-Burrell
Curious about how speech recognition functions? Neil Martinsen-Burrell, Sr. Data Scientist at Moz, joins MozPod to describe the science behind voice recognition technology. Building on the great podcast with Purna, Neil dives into how we should understand speech recognition models, how language is understood by machines, the technical hurdles involved, and a bunch of other incredible stuff. Neil does a great job of blowing our minds, yet again.
10 Jul 2018
Voice Search, with Purna Virji
Curious about the ins & outs of voice search? Purna Virji of Microsoft joins Hayley Sherman on MozPod to share her insights. Purna discusses how & why we are using voice search, how it differs from the more standard text input search, & what's next on the horizon. She also breaks down the difference between three "avenues" of voice search: traditional, digital assistants, & chatbots. Purna's blog posts can be found here: http://bit.ly/MozPod39-blog; http://bit.ly/MozPod39-chatbots. She mentions a few other resources during the conversation: https://bit.ly/2wE8Op1 ; https://gtnr.it/2z428RS; Dr. Pete: bit.ly/MozPod30
3 Jul 2018
How to Measure the Value of PR
Shannon McGuirk, Head of PR and Content at Aira.net, joins Brian Childs to discuss the evolution of PR in a digital world. She starts by describing how PR activities have evolved since the days of print media and then shares her perspective about how digital marketing and PR have converged. PR professionals are changing how they evaluate their efforts. You should too. You'll hear the questions you need to ask your PR firm and the metrics they need to be tracking.
26 Jun 2018
SEO Internacional, con Aleyda Solis
Aleyda Solis de Orainti regresa a MozPod y habla sobre SEO Internacional con Heidi Noonan-Mejicanos. En esta oportunidad, la charla trata sobre los retos que existen en el mundo de SEO para sitios web que se expanden a otros países. Da consejos sobre cómo estructurar un sitio, los beneficios de expandir, y la importancia de las características del lenguaje y los modismos propios de cada país.
19 Jun 2018
SEO for Car Dealerships, with Sherry Bonelli
Sherry Bonelli returns to MozPod to discuss Car Dealership SEO best practices. Almost every digital marketer will be approached by a dealership & Sherry tells us what to look at during a site audit. She talks about the common challenges you will discover, & how to think about car dealership websites. If you want to work with car dealerships, please listen to this episode. It's a fascinating discussion.
12 Jun 2018
Using Content to Drive eCommerce, with Kate Morris
Kate Morris of Craftsy.com discusses how to use content to improve the performance of your eCommerce site. She shares some interesting ways to segment content, align it with search intent, and measure the impact. Kate has over 15 years of experience in search marketing and it's great to get her perspective as an expert in paid marketing where everything comes down to conversion rates. She is interviewed by host Brian Childs.
5 Jun 2018
Referral Marketing 101, with David Folwell
David Folwell, CEO of StaffingReferrals.com, describes how companies can improve their referral and incentive programs. Most companies don't take full advantage of referral strategies when sourcing candidates or leads. Dave shares his recommendations on how to set up a program as well as helpful software to track results. He mentions one helpful tool called ClickFlow during the conversation: https://www.clickflow.io/?ref=davidfolwell
29 May 2018
22 May 2018
2Bs in a Pod: The Latest in Search, with Britney Muller
Britney Muller is back for another episode of 2Bs in a Pod with host Brian Childs. 2Bs talks about the latest SEO news and topics, keeping you informed on important trends. In this episode, Britney shares some recent articles about Google's algorithm research and features that are being tested in Google's search results. She brings us up to speed on the concept of reinforcement learning and how SERP features may be playing a role. You can find the resources Britney references here: Google Tests Submitting Question Directly In Search Results: https://bit.ly/2rq3FMf ; Google Publishes New Algorithm Research: https://bit.ly/2wiX6zL ; The Shallowness of Google Translate: https://theatln.tc/2nrxngN
15 May 2018
Writing for Search, with Ian Lurie
Ian Lurie is CEO and Founder of Portent, a Seattle-based internet marketing agency. Ian joins the pod to discuss the concept of writing for search, and what it means for content development. Is there such thing as writing for search anymore? Ian discusses that providing quality content stems from doing your research, delivering necessary information, and writing well. It's not for the search engines anymore - but for the people visiting the site. Ian's ebook on Lean Content can be found here: http://bit.ly/LeanContenteBook
8 May 2018
The Zero-Results SERP Test of 2018, with Dr. Pete
In March 2018, Google ran a global test of zero-results pages. These were search result pages that contained no organic links and only one knowledge card. Dr. Pete Meyers of Moz chats with host Brian Childs about the initial analysis of the Zero-Results test, why he believes it was conducted, and how businesses should think about the implications. His article on the subject is here: https://moz.com/blog/zero-result-serps
1 May 2018
Moz's Link Data Journey, with Sarah Bird
Sarah Bird, CEO of Moz, shares the development that took place for Link Explorer and its exploration into link data technology. With a new link product launching, Sarah provides insight into why this launch in particular is so meaningful to the Moz team. She discusses risk-taking, resilience, and how Moz's journey (or any journey in general) unfolds based on outlook and hard choices. Don't miss Sarah's story of a link data journey, and a bonus: the mantras that she swears by! More details on Link Explore here: moz.com/blog/link-explorer
24 Apr 2018
How to Manage Link Penalties, with Sha Menz
Sha Menz joined Moz back in January 2018 and shares her insight about how to handle link penalties. A lot has changed recently on how Penguin handles link spam and Sha describes the various methods to manage your links using Google tools. Learn about Link Penalties, Manual Actions, and Disavow files. Sha also provides some great nuggets of wisdom about how to approach your link building activities, including how to interpret the value of paid links (hint: they aren't always bad). Sha mentions the Google Webmaster Blog as a great place to stay up to date on how Manual Actions are determined: https://webmasters.googleblog.com/search/label/webmaster%20guidelines
17 Apr 2018
Mobile First Indexing, with Bridget Randolph
Bridget Randolph, a freelance SEO in New York and Chief Strategist at Cavi Consulting, helps us answer the important questions about the mobile first index. What is the mobile-first Index? What do I need to prepare for it? What are some best practices for building websites? Bridget also shares insight about things she has seen work well on sites when optimizing for mobile and some case studies of things that haven't worked. If you have clients asking about how to optimize for their mobile experience, this conversation will help tease out the nuance between design considerations and technical SEO options. If you want to learn more about Bridget's work, you can contact her at www.bridgetrandolph.com
10 Apr 2018
2Bs in a Pod: SEO Conferences with Britney Muller
Thinking of attending an SEO conference? Britney Muller from Moz is a regular speaker at conferences around the world. She provides an insider view on the biggest SEO conferences, how they differ in size and format, and recommendations on how to take advantage of the experience. Learn about Search Love, MozCon, SMX Advanced, and others. If you are in the process of choosing a conference to attend, we hope this discussion will provide some great insights and advice. Also, don't miss out on the big news about Britney's pet duck!
3 Apr 2018
Make the Most of Google Q&A, with Mike Blumenthal
Mike Blumenthal, Co-Founder of Get Five Stars and Local SEO Genius, joins MozPod with host Brian Childs to chat about the new Question and Answers Feature in Google Local listings. The Q&A feature came out in late 2017 and shows up on knowledge panel results for businesses. Mike reviews some of the analysis he has done on Q&A users by industry vertical, the opportunities and shortcomings of this feature, and how businesses can get ahead using his framework. Q&A appears to provide a great opportunity for agencies to provide value to their clients, so definitely listen for some of Mike's nuggets of wisdom. Some of the articles mentioned in today's pod: The Big Guide to Google's Q&A: bit.ly/2H7J4CY Google's Policy Guidelines for Maps: bit.ly/2H8cLnl
27 Mar 2018
Intro to Amazon Marketing Services (AMS), with Connor Folley
Connor Folley is CEO of Downstream, a Seattle-based technology company focused on helping companies scale their presence on Amazon. Connor joins the pod to talk about Amazon Marketing Services (AMS) which is the large and growing paid advertising channel on the Amazon platform. You will learn all about what AMS is, how it works, and the expected growth of Amazon paid ads over the next few years. (Hint: It's huge). Connor helps us make the connection between SEO and paid channels, as well as describes when and how companies should engage in ads on Amazon and elsewhere. You can read more about Connor's business, Downstream, here: https://www.downstreamimpact.com/
20 Mar 2018
Intro to Accelerated Mobile Pages (AMP) with Eric Enge
Eric Enge is the founder and CEO of Stone Temple Consulting (stonetemple.com) and joins the pod to talk about Accelerated Mobile Pages, commonly referred to as "AMP". Page Load Speed is a hot topic in SEO and AMP is one of the methods business owners can use to speed up their results. Eric describes what AMP is, how it works, why it's important, and gives a really great breakdown of the subject. He also provides insight into how to approach transitioning pages to AMP as well as whether it is even needed for your site. You can check out his article on the Moz Blog here, which is the basis for our conversation: https://moz.com/blog/amp-digital-marketing-2018
13 Mar 2018
2Bs in a Pod: The Need For Speed
Britney Muller returns to MozPod for another episode of 2Bs in a Pod with host, Brian Childs. 2Bs talk about the latest SEO news and topics, helping you stay up on important trends. In this episode, Britney shares some recent articles about the importance of site speed. We augment this with impressions from the movie speed (Brian as Keanu Reeves and Britney as Sandra Bullock). Britney has also been trying out Google's new online course about Machine Learning, and shares some of the insights she has gained from that experience. One area in particular Britney brings up related to machine learning are developments taking place with Google Assistant. During our discussion, Britney mentions several articles. Here are the links to those resources: Mobile Speed Scorecard by Google: https://adwords.googleblog.com/2018/02/speed-scorecard-impact-calculator.html Google Chrome to Feature Built-in Lazy Loading: https://www.bleepingcomputer.com/news/google/google-chrome-to-feature-built-i…
6 Mar 2018
International SEO, with Aleyda Solis
Aleyda Solis, owner of Orainti consulting, joins host Brian Childs for an insightful deep dive into International SEO. Aleyda describes how to approach International SEO as well as some of the common ways businesses get this practice wrong. We begin by defining terms and illustrating how important cultural context is when optimizing for different languages. I really enjoyed this discussion because of how multi-faceted International SEO is and some of the matter-of-fact insights Aleyda provides. You can learn more about Aleyda Solis and Orainti Consulting here: https://www.orainti.com/
27 Feb 2018
Google My Business Best Practices, with Sherry Bonelli
Sherry Bonelli of Early Bird Digital Marketing (https://earlybirddigitalmarketing.com) has a ton of experience running eCommerce and Local SEO strategy. She shares her perspective on how to make the most of the latest Local SEO features available in Google My Business listings. What I love about Sherry's perspective are the matter-of-fact, practical guidance she provides. Later in the interview, listen for when Sherry talks about how to organize multiple listings and the importance of having centralized documentation of your listing details. Those are the insights you get when speaking with someone with 20+ years of experience in digital marketing. During the conversation, we often refer to the Guidelines for Representing Your Business on Google. The link to that article is here: https://support.google.com/business/answer/3038177?hl=en
20 Feb 2018
Implementing HTTPS: Options to Consider with JR Ridley
JR Ridley of GoFishDigital is interviewed by Hayley Sherman about options for implementing HTTPS. Later this year, Google will begin enhancing the identification of sites without security certificates. JR describes the kinds of sites where this will be most impactful and covers three common security certificate options: Traditional HTTPS migration, Lets Encrypt, and CloudFlare Flexible SSL. In the discussion, JR refers to the following resources: Here is an overview of the upcoming changes coming to Google results: http://bit.ly/2GuWgQD And here is a use case for a large scale HTTPS migration: http://bit.ly/2HwFy4R If you didn't already hear Dana DiTomaso's MozPod interview, it is a great primer for this discussion about HTTPS implementation options. In this interview, Dana describes what security certificates are and why they are important: http://bit.ly/2EHW9F5
13 Feb 2018
2Bs in a Pod: Latest SEO Trends with Britney Muller
Britney Muller joins the pod for another episode of "2B's in a Pod" (Britney & Brian ... 2Bs... get it?) where we talk about some current events and topics shaking up the SEO industry. In this episode of 2Bs, Britney shares a set of in-depth articles from MobileMoxie about how the Internet of Things (IoT) could potentially impact SEO. Britney brings us up to speed on concepts like PWAs, Smart Devices, and Actions. We also recorded a video of this podcast, so keep an eye out on YouTube for that. Here is the article we discuss: https://mobilemoxie.com/blog/mobile-first-indexing-whole-new-google-voice-first-article-1-3/
6 Feb 2018
HTTPS Migrations: Insights from Dana DiTomaso
Thinking of doing an HTTPS migration? Listen to this episode first. Dana DiTomaso gives practical advice on why and when to do an HTTPS migration. I love this discussion for the little nuggets of wisdom Dana provides, like: consider the sales cycle (just because its a slow month on your site doesn't mean your migration team isn't busy). Those little details make this such a valuable conversation. If you're a digital marketing beginner, I also ask basics like what is a security certificate, how do they impact SEO, and what is HTTPS anyway? Dana brings a wealth of experience to this discussion. A few resources Dana mentions: HTTPS checklist by Aleyda Solis: http://bit.ly/2Eh1IG3 Article from SEMRush about the differences between types of security certificates: http://bit.ly/2mCvlfi We hope you enjoy the discussion.
30 Jan 2018
The Importance of Client Onboarding for Agencies
Ruth Burr Reedy shares insights with host Hayley Sherman about the importance of effectively onboarding clients to your agency. Ruth discusses some of the most common factors that lead to poor client engagement and how to avoid them. This includes making sure sales teams are aligned with service delivery, setting expectations early, and some behaviors your team can apply today that will lead to better relationships down the road. If you are an agency and trying to figure out how to improve your client onboarding process, this discussion is for you.
11 Jan 2018
SEO for Amazon eCommerce
MozPod interviews Connor Folley of Downstream about SEO ranking factors for the Amazon eCommerce platform. Connor is an Amazon veteran and shares insight about how Amazon differs from traditional search. This includes a great description of the process and priorities Amazon uses to display a given product. Listen for how Amazon search is used in the buyer funnel. If you'd like to learn more about Connor's company Downstream, you can visit his site here: downstreamimpact.com
3 Jan 2018
SEO and the Quality Rater Guidelines
Marie Haynes, a regular contributor to the Moz Blog and owner of MarieHaynes.com, is going to share with us some actionable ways to use the Google Quality Rater Guidelines document to improve your SEO. The Quality Rater Guidelines is a 160 page document that details how Google defines valuable content and is a great resource for SEOs. Marie will break down how to interpret this document and some ways you can put it into practice. Here is a link to the Quality Rater Guidelines pdf: http://bit.ly/2EI6Tje If you want to sign up for Marie's newsletter, you can get set up with that here: http://bit.ly/2CIvX97
19 Dec 2017
The Role of SEO in Branding, with Sarah Bird
Sarah Bird, the CEO of Moz, shares some stories about how Moz got started and where it is headed. In particular, she talks about her perspective on the how businesses should think about the role of SEO in their portfolio of digital marketing services. One important factor is the recognition of how people emotionally and psychologically respond to branding.
12 Dec 2017
What is Blockchain?
J.P. Cummins, an expert on Blockchain and BitCoin, describes what blockchain technology does, how it has evolved alongside BitCoin, and what SEOs should understand about how it can change transactions in the near future. JP also describes a few examples of how blockchain technology is being applied to paid marketing channels. Hope you enjoy.
5 Dec 2017
Structured Data 101: What is Schema?
Alexis Sanders from Merkle (merkleinc.com) provides an excellent overview of structured data and why it matters for SEO. She describe how to get started with schema markup and various applications of using structured data on your site. She also describes the use of a markup generator tool available here: https://technicalseo.com/seo-tools/schema-markup-generator/
30 Nov 2017
Two Peas in a Pod - with Britney Muller
Britney Muller, Moz's in-house SEO, joins MozPod in our first installation of 'Two Peas in a Pod" where we discuss recent news about Search Optimization. In this episode, Britney shares details about a recent article published by A.J. Ghergich called "Large-Scale Study: How to Rank for Featured Snippets in 2018" This amazing article analyzes 1.6 million Featured Snippets across over 80 million keywords. Incredible effort. Britney breaks it down for us on 2Peas/1Pod. Check out the article here: http://bit.ly/2BuX06K
28 Nov 2017
SEO for Startups
Kevin Indig is an SEO expert working at Atlassian and deeply involved in the startup community in Silicon Valley. Kevin shares his perspective on how startups and entrepreneurs can use SEO to launch and grow their businesses. He provides a great overview of best practices and things to avoid. During the podcast Kevin mentions a couple of really helpful tools. Here are the links: Moz Keyword Explorer HotJar InspectLet
14 Nov 2017
SEO and Content Strategy
Alli Berry, SEO and Content Marketing Manager at TwoOctobers in Denver (twooctobers.com), shares how to combine SEO and Content Marketing. Alli describes where SEO tactics can be best utilized in a comprehensive digital strategy and provides examples from her work at Kaplan Professional.
6 Nov 2017
SEO for App Stores
Tam Phan, Business Development Manager on the Moz Local team, discusses how to improve App Store Rankings through App Store SEO (App Store Optimization). Also learn about what's happening in the app ecosystem.
31 Oct 2017
SEO Research Best Practices with Siege Media
Ross Hudgens from Siege Media describes how to develop and promote content using SEO research processes. He also covers essential terminology and concepts used by SEOs to identify keyword topics, such as the use of the Keywords by Site feature in Moz Keyword Explorer. Ross outlines these steps in his recent article, "How to Increase Website Traffic by 250,000 Monthly Visits" available here: http://bit.ly/2z6XSQm
23 Oct 2017
The Future of SEO
Dr. Pete Meyers discusses his analysis of changes all SEOs should be aware of and the magnitude of their impact. He summarizes this analysis in a presentation available on SlideShare: http://bit.ly/2yGdrfn
16 Oct 2017
Conflation and Business Listings
Jacob Butler of the Moz Local team describes common SEO business listing issues
6 Oct 2017
The Science of Crawling and Indexing
Dr. Neil Martinsen-Burrell, a statistician on the Data Science team at Moz, shares his perspective on the development of Page Authority and Domain Authority. Great data and interesting stats.
6 Oct 2017
Link Building with Page One Power
MozPod interviews PageOnePower about how search engines place value on links. Colin, Cory, and Nicholas share the wisdom from working at a link building company.
6 Oct 2017
What is a Good Conversion Rate?
Carl Schmidt, CTO and cofounder of Unbounce, discusses the Unbounce Conversion Rate Benchmark Report and what SEOs can learn from analysis of over 74 million landing page visitors. Great for content writers.