Jul 1, 2009
Mobile Barcode Technology Improves Brand Marketing
Mobile barcode technology, first developed and used in Japan, has dramatically improved direct marketing results for Brands, advertisers, mobile carriers, handset manufacturers, and publishers. 2D mobile barcodes are used in direct response, multimedia marketing, and promotional campaigns. Mobile barcode technology, companies, such as 3GVision, Neustar, NeoMedia, and others are forging ahead, establishing barcode standards among mobile carriers […] The post Mobile Barcode Technology Improves Brand Marketing first appeared on MobileBeyond.