What I Do To Guarantee My Funnel's Success
The missing step that most people forget, before you create a product or build a funnel.
Over the weekend, my personal team’s funnel builder…Nick…and I launched a funnel at the spur of the moment just because we thought it would be fun. It’s from an idea I’ve had for 8 years and it’s just been sitting on my hard drive. The funnel was literally hatched, built, and launched in _2 days_. And already we’ve had a bunch of sales!
Now here’s the crucial part. This is the place where many entrepreneurs mess up. They spend a ton of time…weeks, months, even YEARS…developing and creating something, only to find out that when they launch it, nobody buys. Nobody wants what they have.
And that’s because they didn’t ask themselves this ONE CRITICAL QUESTION… The one question that will tell you whether you should spend the time creating a product, service, or offer, or you should pass on the project.
If you want to save yourself a ton of time, frustration, and stress, then tune in to this episode of Marketing Secrets to_ find out what the question is and WHY it’s so important to your entire business_.
What's up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets Podcast. I want to teach you a trick today to make sure that every campaign and every funnel you build, always wins.
All right, everybody so I wanted to do this episode because I was bored this weekend, not really bored, I'm never bored, we’ve got a lot of stuff going on, but Friday we were about to leave the office and then one of the guys on my team, Nick Sanders, was like, "Hey, do we have any fun project you want to do on the side that'd be kind of fun?" I was like, "What is a fun project that we have on the side that we can just do real quick?" And he's like, "I got some time this weekend, I'd love to just bust something out". I'm like, "Okay."
We started thinking back and I remembered that eight years ago, I had this idea for a site called T-shirt smackdown. And the concept was picking two competing concepts or philosophies or whatever, and make a t-shirt for each one and let people vote with their wallets.
So, they come to the site and they're like, "Oh, I want this one to win." So they buy the t-shirt to make sure that that one wins, right? And so, I remember I designed this... the site we had designed eight years ago because... So funny, because it was back when Obama was running against Romney. And so, in fact, the initial PSD files we found had the Obama versus Romney thing, and so it was kind of fun.
Anyway we found those PSD files and were like, "Dude, let's make this." So, he took it and he got it all working inside ClickFunnels, and spent his whole weekend doing that.
Obviously, the elections are coming up right now so I was like, "Let's do some Biden/Trump shirts." And so we got designers to go and design the t-shirts and all sorts of stuff. And, anyway, it's just been this really fun project that we put together, literally in no time. It's crazy, it's been sitting on my hard drive for eight years now. I can't believe I found the PSD files. It looked so cool. In fact, if you want to see it in action, but I'm not sure when this podcast episode will drop, my guess is hopefully the site will be live by then, but it's tshirtsmackdown.com, so you can go see it there.
Anyway, so the concept is we picked two different shirts to compete. When the movie Twilight came out, we could have done like Edward versus Joseph, or during The Bachelor season, it could be this person versus that person, or whatever. You pick two competing things, you put them out there and you let the communities of the things all go and vote on it.
And so, with this one, we're like less than a month before the election, everyone's really angry about both sides like, "We should capitalize on this as capitalists do." And so, we put this together. And so, Jake on our team went and got a whole bunch of really cool t-shirt designs that he made some for Trump, some for Biden, and we threw it up on the site and... Anyway, they've been killing themselves and it's almost ready to go. So we're excited. It's going to go live. And again, all you guys should go pick your favorite. Go to tshirtsmackdown.com buy which shirt you want to prove... To vote with your wallet.
But anyway, I'm telling you this because a lot of times, we have an idea for something. And you're like, "Man, do I spend the time and energy doing this? I have no idea. It's going to take me all this time and I have no idea if it's going to work or not." And all this fear.
The reason why I'm able to do crazy things like this without any fear is before I said yes, before we started the process, the first question that we asked was, "If we do this thing, where are we going to get the traffic for it?" That was the question. And if I don't know the answer to that question, then the answer's always no, we're not doing this thing. I have to know that first. And so, that was the first question like, "Where do we get traffic?" And I was like, "Okay well, to get traffic for this means we need a conservative Republican people and we need liberal Democrat people." So, I'm like, "Where do we find these people?" Okay, there's email lists so we can write here, here and here. And then there's email lists we can write here, here and here.
Then here's these Facebook pages we can target. Here's the liberal, here's the conservative, here's the... and so we really quickly, as quick as we could, found as many different variations as we could of both sides to know where you get traffic. So, very quickly okay, boom, here's the traffic. I think conservatively we probably said 10,000 to 20,000 clicks in a three to four day period of time, which is how long one of these smackdowns probably end up lasting. And so, "Okay, let's do it." Right.
And so now, Nick and Jake and Jamie, have been working on the site on their free hours, after hours and the weekends and stuff. While they're doing that, I just went and texted all these people, "Hey, can I run add your list?" Yes. Can I run run add your list?" Yes. How much does it cost? Okay I want this date? I want this much." And within, I don't know, within 12 minutes, 10 minutes, maybe I had enough traffic lined up to get about somewhere between probably 10,000 to 15,000 clicks, half on the conservative side, half on the liberal side. And so now when the live site flied, I clicked a button and that fast sales will start coming in.
So I want to share with you guys, number one because I want to show off and brag about my fun little idea that we had eight years ago that we're finally actually executing on, but number two is for you guys to start thinking about this. That's one of the biggest things people have is spend so much time and energy and effort on their idea and their thought, and then they go and they build their sales message and they build their funnel, and then they're like, "Where do we get traffic?" And that should have been the first question. Not the last.
I remember... Man this is pre-ClickFunnels, no, it wasn't pre-Click, it was right when ClickFunnels first came out actually. So maybe about five years probably. I was in London and I spoke at this really cool event. And afterwards, my wife and kids were still gallivanting around London while I was finishing my speaking things. So I sat in the hallway and talked for two or three hours to all the people there, which was really fun. Definitely intimidating as an introvert, but it was still good. Talked to everybody and they ask those questions.
I still remember one person asked me this question that I'd never answered before. No one had ever asked me before, but he asked the question he said, "Man, you've been doing this so long, how do you know that something's going to be successful before you do it now?" And I started thinking and he was right, I do know. I haven't failed at this game in a long time.