The 1st Deadly eCommerce Marketing Sin: No Product Marketing System, Ep #1
Play • 11 min

If you want a massive advantage over your competitors in the eCommerce space, the most important thing you can do is to develop an intentional product marketing system. It's the most overlooked yet most important aspect of any product sales company. In fact, I go so far as to say that you don't really have a business if you don't have a marketing system. This is the oversight that I consider to be the first deadly e-commerce marketing sin - and I cover it on this episode. Take the time to listen. Take the time to learn. And know that the reason I'm sharing this with you is that I want you to be successful and avoid the path I took where I learned my lessons the hard way.

Have you established an actual marketing system for your ecommerce business?

It doesn’t take a rocket scientist to know that your products don't sell themselves. You have to develop an effective product marketing system that enables your eCommerce business to thrive. I discovered that there are five pillars of an effective marketing system. Here they are.

  1. A way to acquire a customer
  2. A way to nurture the customer
  3. A way to convert the customer
  4. A way to fulfill the product
  5. A way to send customers to other products and services

I will go into each of these in more detail on future episodes, but for now you need to understand this, if you don't carefully think through exactly what you're going to do to fulfill each of these five pillars, your product marketing system will lack effectiveness and in the end, will not acquire, retain, and build relationship with ongoing customers that can make your business thrive.

You don’t need more traffic. You need a way to connect with the traffic that exists

There's a lot of talk in the eCommerce industry about the so-called “traffic problem.” In my experience building very successful eCommerce businesses, no such problem exists. There's plenty of traffic. Look at all the people going to Amazon or Shopify to search for products they are eager to buy. There's plenty of traffic, you just need to learn how to adjust your messaging to attract the traffic that is already there. In this episode, I explain why the development of a carefully planned, well-considered marketing strategy is the key to a successful e-commerce business.

Don’t learn your product marketing lessons the hard way, like I did

When I first began selling products online, I learned everything the hard way. I made mistakes, I lost money, I created plans that didn't work, and ultimately, learned my lessons through those painful experiences. You can learn everything that way if you want to, but why do it if you don't have to?

This episode introduces the three deadly sins that most e-commerce sellers are making. You might say they are my lessons-learned from all that painful experience.

If you'll take the time to listen, really understand what I'm sharing with you, and start taking action on these things, you will be miles ahead of your competition. So, don't just be a hearer, be a doer.

I want you to succeed at product marketing so you can build the life you want

There are so many benefits that come from a successful product sales business. But you have to do the hard work to make those benefits a reality.

If you are determined to build the life you want and believe that eCommerce is the way to do it, I want to share my expertise with you on these episodes. You will not only learn the three deadly e-commerce marketing sins that I'm going to share over the next few episodes, I'm also going to walk you through all the aspects of what it takes to establish, build, run, and maintain a successful eCommerce business.

Subscribe to the podcast to be sure you don't miss an episode and join me as I walk you down the path I've already traveled. You can be successful if you learn the lessons others like me have to teach.

Outline of This Episode
  • [0:25] How understanding these mistakes can give you an advantage
  • [1:04] Sin #1: No actual marketing system is in place
  • [5:08] The 5 pillars of a powerful product marketing system
  • [8:21] Call to action: Start thinking about the 5 pillars and how you will apply them
Connect With Bryan Bowman Subscribe to Marketing For eCommerce on iTunes
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