A Quiz Funnel is the Marketing Tool You Never Knew You Needed, Ep #16
Play • 12 min
A quiz funnel is an engaging, personalized type of funnel that simply must be in your marketing process. Understanding WHY people want your product is key to eCommerce selling success, and a quiz funnel helps you understand your prospect's needs and wants. On this episode of Marketing For eCommerce, I explain how a quiz funnel can be used in two major types of eCommerce scenarios. I also explain how to create a quiz funnel that gives you results and offer a call to action that can jumpstart your new marketing strategy. It’s an episode not to be missed - listen now! A quiz funnel allows you to sell your product’s benefits, not its features

One of the pillars of successful eCommerce is selling a product based on its benefits, not its features. The way your product will improve or change a customer’s life is what makes the sale, NOT it’s specs or features. That’s why a quiz funnel is one of the best marketing options. By creating a personalized quiz that directs every prospect…
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