Beat Your Competitors by Having a Marketing Strategy Plan in Place, Ep #73
Play • 14 min

In this episode, I share the importance of having a marketing strategy plan in place. I reviewed the very first podcast that started my show in June 2018. It’s a crucial episode because in it I share things I wish I would have known when I was getting started as an entrepreneur. I talk about five core functions that are an absolute must in your eCommerce business. So whether you’re just starting a business or you’ve been running one for a while, don’t miss this episode where I teach you how to outperform your competition.

What is the first deadly marketing sin?

The first of three deadly marketing sins that most every eCommerce seller is making is that they do not have a marketing system in place. I can understand how this happened with so many new sellers entering the marketplace with no previous entrepreneurial background. But a business without a mailing list isn’t a business. Avoid the long-term trap many business owners are falling into by following the steps outlined in this episode.

Put the five pillars in place to gain a HUGE advantage over your competitors

Increase your competitive advantage by implementing these five pillars:

  • Acquire leads
  • Nurture leads
  • Convert leads to customers
  • Fulfill the product and experience for the customer
  • Ascend the customer to other products and services you offer

These five pillars MUST be part of every marketing strategy. Listen now to find out how to put these into practice.

Find out three ways to truly grow a business

Many business owners who have grown and scaled profitable eCommerce businesses have followed Jay Abraham’s principles:

  • Acquire more customers
  • Motivate them to spend more when they’re at the point of sale
  • Incentivize them to spend more often

I live by these principles and have used them as part of my marketing strategy. It’s the only way to grow a business. To do this you must have a solid marketing system in place. Listen to this episode where I show you how to put a system into action.

Implement your marketing system TODAY

If you’re just starting out selling physical products online, it’s critical to listen to this episode to avoid the same mistakes so many of us have made. Having this information in advance gives you a great advantage. And if you’ve been an eCommerce seller but haven’t been able to make the progress you want, start brainstorming and create your marketing system today. Implement the steps outlined here and listen to the other episodes where I talk about the second and third deadly marketing sins. If you make some simple shifts and put these things into place, you’ll see some amazing growth in your eCommerce business. 

Outline of This Episode
  • [0:33] Flashback to Episode 1 - the first marketing sin
  • [4:47] Find out the five pillars of every marketing system
  • [6:45] Three ways to grow a business
  • [10:02] How to create your marketing system TODAY
Resources & People Mentioned
  • Jay Abraham
  • Episode 2 - The 2nd Deadly ECommerce Marketing Sin: Using A Price Point, Not Propositions
  • Episode 3 - The 3rd Deadly ECommerce Marketing Sin: Not Knowing Your Marketing Math, Ep 3
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