MediaVillage's Insider InSites podcast on Media, Marketing and Advertising
Omnicom Research Head on The State of Data and Advanced Advertising
Aug 29, 2019 · 42 min
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What's the role of ATSC 3.0 around Advanced TV Interactivity and Addressability in an IP-enabled TV World? Wonky enough topic for you? Then listen to Jonathan Steuer (pictured right), chief research officer at Omnicom Media Group, and Jeff Minsky, Lead Analyst and Editor of MyersBizNet’s “The Myers Report,” in a conversation on that, dynamic creative, content versioning...and Steuer’s topknot.

The two "wonks" have a lot in common, aside from both being recognized industry futurists and fans of the Eagles. They have each played a role in shaping Omnicom Media Group’s Advanced TV strategy. First Minsky evangelized and implemented early phase #Addressable TV and ACR Data in campaigns for clients like ToysRUs to Disney until 2015. Then Steuer took the reins and created a platform to buy #data-driven and #addressable TV, which has become an integral part of Omnicom’s cross-agency data and people platform, “Omni.” I, on the other hand, appreciate The Eagles (I assumed they were talking about the band and not the NFL team because Minsky is Cowboys all the way) but otherwise was just an interested fly on the wall during their far-ranging conversation about Omni, the future of Advanced TV, and the impact of data legislation in this Episode 40 of Insider InSites podcast.

Read a more detailed transcript on MediaVillage at 

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