MediaVillage's Insider InSites podcast on Media, Marketing and Advertising
Adomni, Amobee, and All Things Out-of-Home
Sep 26, 2019 · 33 min
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Jonathan Gudai was in the process of selling his eCommerce business in 2015. He’d spent his entire career since college in online sales when he met the founders of “this Adomni thing,” who owned a bit of out-of-home inventory in the Las Vegas area. When he learned that most of the ads sold in the OOH world were done person-to-person manually, he “got really excited about the opportunity to help bring my eCommerce and online buying prowess to a medium that we all can agree is here to stay.” After all, he realized, “We're all traveling throughout the world, and there're always going to be ads.” So, Gudai dove in. In our recent conversation, he explains how, “by 2016, we had the first billboard running the Adomni software” that would help the company raise the bar for ease-of-buying and programmatic OOH across, and how, as of today, they’ve amassed over 130,000 connected screens.

Gudai, who is now chief executive officer of the company that aims to democratize digital out-of-home screens to be easy and affordable, brought along Matthew Gussin for Episode 42 of Insider InSites. Gussin — also something of a media maverick — is national vice president at Amobee, an omni-channel advertising partner to Adomni, that uses data insights to identify where top performing customers actually spend time and generates bespoke campaigns per customer.

Listen to the complete podcast to learn more about their joint efforts, how they’re shaking up the marketing world everywhere out-of-home, and:

  • How Adomni’s team is reaching consumers with ways to purchase out-of-home as easily as making a restaurant reservation;
  • How Adomni works with partners like Amobee to close the loop;
  • How their Kylie Jenner cosmetics campaign made history;
  • Insights on what worked/what could work again in the upcoming election season.
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