When you find out you’re getting the chance to interview one of the, arguably, best known people in the ad industry you want a little time to prepare, to study, and in some cases, pray. I learned a couple of hours in advance that I’d be speaking with Sir Martin Sorrell before one of his myriad panels at Advertising Week. As you listen to this podcast episode – and if you know anything about him – you’ll realize I needn’t have worried. The man who built the world's largest advertising and marketing services holding company had plenty to say, and to say in his usual no-holds-barred way.
From the mind of the man who defined the modern media agency business, and who has not been spared either praise or criticism for his actions or comments, are opinions on everything from the “holy trinity” for media today and the other principles he’s set for his new(ish) venture, S4 Capital, to what he looks for in a company they might acquire...to what his mother would think of his ongoing drive for dominance in the world of digital media.
We also discuss:
Finally, I had to ask why, after all he's accomplished, why not take a rest in his 70s. His answer was influenced by his parents, the Saatchis, and Gore Vidal. Hear why, on Epi 43 from MediaVillage.