In the past ten years, Bozoma Saint John has held senior marketing positions at some of the most influential companies in America, (Pepsi, Apple Music), was hired as Chief Marketing Officer for Uber to help them grapple with one of the pre-IPO company’s most challenging times, oh, and became a mom...and a widow.
There’s little question Saint John’s social media handle of “BadAssBoz” is spot on, especially now as CMO at Endeavor. Her pinned tweet references a quote from Nietzsche about rising from the ashes, and in my recent interview with her as the keynote at the Moxie-hosted FutureX Live conference, it’s clear that theme is apropos to not just her own rise and rise, but to her determination to elevate the brands she represents and the people around her.
Episode 36 of our MediaVillage podcast shares the live recording of our 45-minute conversation -- delving into how brands navigate the changes in how we communicate, to the use of AR and VR to engender trust. What should Disney do about their characters roaming Times Square, or Hallmark do about fan-created podcasts? Saint John discusses the Beauty Mark campaign from CVS, the true beauty of client Chrissy Teigen, the imperative of diversity and humanity in tech, and (spoiler alert) if she’ll run for office. (And for more of the humanity in tech you’ll also hear which avatar I’m crushing on these days....)
Read more of the transcript on mediavillage.com, but please listen and share. It's good, smart stuff about our world today.