MediaVillage's Insider InSites podcast on Media, Marketing and Advertising
Marketing the NFL: Julie Haddon and Jen Kavanagh on Scoring with Fans
Nov 21, 2019 · 43 min
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Fun facts: Julie Haddon, NFL’s senior vice president of Global Brand & Consumer Marketing, pitched Little League well before other girls ever played...and went on to pitch audiences on films like Shrek for DreamWorks, early stage Twitter and financial disruptor, SoFi. And Jen Kavanagh, senior vice president, marketing and media for the Philadelphia Eagles used to “fly” for her teen swim club well before her current Philly special job marketing the NFL club’s mantra, “Fly, Eagles, Fly.” Hear how these two women explain their up and out routes to football – and how they’re advancing the League and the club, respectively.

In Episode 49 of Insider InSites these seasoned marketers tell E.B. Moss of MediaVillage how they promote pro players to pro-diversity initiatives, using everything from podcasts to TikTok, films to mobile apps. 

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