Joe is Executive Vice President and Chief Creative Officer of RPA, where he has worked since the agency launched as Rubin Postaer 30-plus years ago. They have also been the agency of record for Honda for almost that entire time and helped make the simple Farmers Insurance "We Are Farmers" jingle a bit of an earworm. In addition to discussing those and some more serious examples of their award-winning ads and heart-wrenching PSAs, Joe shared some of the insights he's gained over three decades at the same shop.
This one stays fresh as good content will always hold up!
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