MediaVillage's Insider InSites podcast on Media, Marketing and Advertising
ICYMI: RPA's Joe Baratelli on Creative and Agency Staying Power
Nov 13, 2019 · 40 min
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Joe is Executive Vice President and Chief Creative Officer of RPA, where he has worked since the agency launched as Rubin Postaer 30-plus years ago.  They have also been the agency of record for Honda for almost that entire time and helped make the simple Farmers Insurance "We Are Farmers" jingle a bit of an earworm.  In addition to discussing those and some more serious examples of their award-winning ads and heart-wrenching PSAs, Joe shared some of the insights he's gained over three decades at the same shop.

This one stays fresh as good content will always hold up!

You can catch all of our Insider InSites podcasts on MediaVillage.com.

 

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