MediaVillage's Insider InSites podcast on Media, Marketing and Advertising
ICYMI: RPA's Joe Baratelli on Creative and Agency Staying Power
Nov 13, 2019 · 40 min
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Joe is Executive Vice President and Chief Creative Officer of RPA, where he has worked since the agency launched as Rubin Postaer 30-plus years ago.  They have also been the agency of record for Honda for almost that entire time and helped make the simple Farmers Insurance "We Are Farmers" jingle a bit of an earworm.  In addition to discussing those and some more serious examples of their award-winning ads and heart-wrenching PSAs, Joe shared some of the insights he's gained over three decades at the same shop.

This one stays fresh as good content will always hold up!

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