MediaVillage's Insider InSites podcast on Media, Marketing and Advertising
Conversations with Podcast Pros - NPR, Stitcher, Design Matters and Forever Dog: Insider InSites Epi 28
Mar 7, 2019 · 35 min
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Podcast conferences and events are increasing almost as quickly as the uptake of the medium itself. For this two-part episode of Insider InSites, I went coast-to-coast - from the Winter Podfront in Los Angeles to the On Air Fest and RAIN Podcast Business Summit in New York City, to gather insights from heads of networks and sales organizations, to podcast makers and agencies. Hear from Bryan Moffett, the Chief Operating Officer of NPR’s National Public Media; Stitcher CEO, Erik Diehn; Design Matters Host, Debbie Millman (with her guest, Roxane Gay), and why former head of LEAP audience targeting firm, Gary Reisman, made the leap to launch a different kind of podcast network. 

Here’s what you’ll learn about in Part 1:

  • Tom Webster of Edison Research reveals why podcast listeners are so valuable, yet so hard to reach;
  • Bryan Moffett provides an update on where the industry is with bespoke measurement tool, RAD and why he feels “optimistic that 2020 will have a new way to talk about the metrics for the podcast landscape”, the sponsor opportunities with Brand Soundscapes, how NPR is tapping into the long tail potential of short-form informative content with new offering, LifeKit, and their bar-raising smart speaker strategy.
  • Erik Diehn on Stitcher’s “brand rotation,” front end success with new podcasts and partnerships, (think Marvel to Vox to Dr. Phil) and how backend accomplishments like their “parent company, W. Scripps’ acquisition of Triton Digital suggests a future in which we're going to have a more sophisticated mix of ad products.”
  • Find out how longest running podcast, Design Matters, Host, Debbie Millman, has successfully maintained and grown a podcast from the heart, for the heart and mind, for 13 years running, and the draw of candid conversations.
  • Gary Reisman speaks about how relationship-building and emotional connections spell the future for his comedy podcast network, Forever Dog, and the company’s vision for a different approach to content engagement.

(In Part Two, coming next, we’ll be featuring Google Podcast’s Founder and Head of Product, Zack Renuau-Wedeen, new iHeart Podcast Network President, Conal Byrne, PMM CEO, David Raphael, On Air Fest founder, Scott Newman, and the man behind the agency that places more money in podcasting that any other, CEO of AdResults, Marshall Williams.)

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