MediaVillage's Insider InSites podcast on Media, Marketing and Advertising
Stream of Consciousness: Dan Rayburn on OTT and Streaming Media
Oct 23, 2019 · 32 min
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Dan Rayburn just finished overseeing another Streaming Summit held at the NAB Show New York. He's also considered one of the foremost authorities on streaming media technology and online video business models while simultaneously working as the principal analyst at research and consulting firm, Frost and Sullivan, and publishing market data analysis on streaming media and tech trends or frequently serving as an expert source on that topic in everything from the New York Times, CNN, Fortune and NPR. Did I mention he’s former United States Air Force and Air National Guard, spends many hours a month supporting fellow veterans...and is the first to admit he accomplished that without a college degree? After my recent interview with him for the NAB Show podcast I had to keep the conversation going for Insider InSites. You'll want to listen to it all as we discuss: 

  • His launching pad from the Air Force to Apple as a systems engineer;
  • How, when the internet was just starting, he raised $75 000 to co-found a live-streaming company (and what happened in the dot-com bubble burst...and beyond);
  • His thoughts on the longevity or the sustainability of the streaming industry today...and where the growth could be;
  • How does an Acorn TV, or other niche services, grow to be mighty?
  • How do we solve for the user experience - from search and discovery to differentiation, to the overwhelm aspect of terminology? Basically, how do we streamline that in streaming? Will aggregation be the answer?
  • How Rayburn uses his tech know-how to also solve for the veteran question of: “Okay, where do you want to go once you get out?”
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