MediaVillage's Insider InSites podcast on Media, Marketing and Advertising
Ear to the Ground: Starcom and eMarketer on Global Media Trends
Jan 31, 2019 · 32 min
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For almost a decade the bible on media consumption trends across 40 different countries has been the Global Media Intelligence Report. With some 500 charts and benchmarks and analyses it tracks, for example, which devices are hot, how audio compares to video, where print is more popular than game consoles or even how big social media is in, say, China versus Spain.

The full report, which polled 16-64 year old internet users, is available to Publicis Media clients, or eMarketer subscribers, but for Episode 26 of Insider InSites, Charlene Weisler and E.B. Moss sat down to talk about the findings with two of the experts. Hear from report author, Karin von Abrams, eMarketer Principal Analyst, on changes this year vs last; and Kelly Kokonas, EVP Global Data Strategy, Technology and Analytics for Starcom, who provides interpretation and application of the findings which marketers will want to heed.

We discuss:

  • China - on the bleeding edge of change
  • Media overload
  • Total media usage may stay constant but which different formats are thriving and which are declining
  • Data Deluge
  • Smartphones are paramount
  • Advertisers on creating experiences that are empowered by the smartphone
  • Tablet use is declining among adults, but who's still tapping in?
  • Social Media rules and disrupts
  • Radio and Print have transformed, so the worst is (generally) over.

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