For almost a decade the bible on media consumption trends across 40 different countries has been the Global Media Intelligence Report. With some 500 charts and benchmarks and analyses it tracks, for example, which devices are hot, how audio compares to video, where print is more popular than game consoles or even how big social media is in, say, China versus Spain.
The full report, which polled 16-64 year old internet users, is available to Publicis Media clients, or eMarketer subscribers, but for Episode 26 of Insider InSites, Charlene Weisler and E.B. Moss sat down to talk about the findings with two of the experts. Hear from report author, Karin von Abrams, eMarketer Principal Analyst, on changes this year vs last; and Kelly Kokonas, EVP Global Data Strategy, Technology and Analytics for Starcom, who provides interpretation and application of the findings which marketers will want to heed.