Chinese companies generate an enormous amount of data each year, data that can be sorted and analyzed to make better decisions across all aspects of their business, from long term strategy to short term pricing. But just how big is big data in China today?

In this podcast, Nick Leung chats with Bill Wiseman  and Kevin Wei Wang about how Chinese companies are taking advantage of the boom in big data, and how they should tap more fully into the potential. Bill is a Senior Partner in Taipei. Kevin is a Partner in Shanghai. Nick is Managing Partner of McKinsey’s Greater China Practice.

Image Credit: Shutterstock/Leungchopan