The Marketing Companion
Tips for leveraging public speaking in your marketing mix
Feb 6, 2014 · 34 min
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Over the past decade, companies and executives have re-discovered the power of incorporating public speaking into the marketing mix. Some of the advantages include:

  * Creating high-quality content that can be leveraged in many places
  * Cost-effective way to reach a targeted audience with a message
  * Good PR opportunities.
  * Building a personal brand that also can accentuate a product and company brand (think of Richard Branson)
  * Leveraging a position of personal thought leadership to promote a company

This growing trend has impacted marketing strategies and transformed the professional speaking industry. One speaker told me that it is more difficult getting high-level paying engagements now because so many companies are willing to offer their executives as speakers for free. This opportunity is not often evaluated in terms of marketing strategy so Tom Webster and I thought it would be an ideal topic for our latest edition of The Marketing Companion podcast. We had a lot of…
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