The Marketing Companion
The brand stand: Mixing politics, social good and sales
Apr 29, 2018 · 33 min
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In this episode, hosts Mark Schaefer and Tom Webster talk about a new Schaefer book in the works, AI, hacking, and how companies are being forced to take a social, and even political, stand in the world today. This trend is undeniable, but flies in the face of classical economics. how does a marketer sort it out?

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