As many of our channels for reaching customers are getting strangled, brands are turning to new ways to connect and communicate with customers. One natural opportunity is to align with the authentic advocacy represented by bloggers and other powerful content creators. In an information-dense world where it is more difficult to become the signal instead of the noise, blogger outreach is escalating, providing both financial opportunity and ethical dilemmas. This dynamic provides fascinating and entertaining fodder for the latest Marketing Companion podcast. Tom Webster and I dissect some of the most important issues in the field today like:
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