The Marketing Mentor Podcast
Emails and letters are working for Jeff
Apr 2, 2012 · 10 min
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Last time we talked, Jeff Tara from Brand Vue Design had gotten a client by sending an email (in which he shared his honest opinion about his favorite wine company’s new label). Recently laid off, this happened one week after Jeff officially went freelance. 

With such a productive first week, I couldn’t wait to speak to him again and find out what’s happened over the past month. In our 10-minute interview, Jeff brings me up to date with recent developments:

  • After reading a “doom and gloom” article about the demise of Kodak (which ultimately caused Jeff’s layoff), Jeff decided, “It’s not all doom and gloom—I have a chance now to chase my dreams.” He wrote a letter to the newspaper, and it resulted in a front page article in his local newspaper.
  • A connection in the healthcare industry saw the article about Jeff, and now they’re discussing upcoming projects over golf.
  • The wine company who Jeff redesigned a label for—is now having him redesign all of their labels.
  • Building on that wine experience, Jeff is reaching out to other wineries. He sent a personalized letter to one, called to follow up on Monday, and by Wednesday, he was inside talking to the owners of the winery for two hours.

Listen to our interview here.

If Jeff keeps sending emails and letters, who knows what will happen next… I’ll keep you updated.


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