The Marketing Mentor Podcast
Revised Proposal = 67% Win Rate
Apr 16, 2012 · 18 min
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Listen to this 15-minute interview, where Allison Manley, from Rogue Element, answers these questions:

  • How much time it takes to do the proposals and how they decide which ones to do.
  • What to do if the prospect isn’t responsive during the proposal process.
  • What if you don’t have access to the people involved in the actual project, as happens a lot with higher ed and government agencies?
  • Why they present the pricing in 2 pages (overview and detail) in the proposal and how much detail is necessary.
  • How much self promotion they include and the thinking behind it.
  • How and when they decide how to include terms and conditions (T&C) in the proposal or the contract. (See what a good T&C that’s been vetted by a lawyer looks like.)

Want 11 sample proposals to use as examples? Buy the Designer’s Proposal Bundle

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