The Marketing Mentor Podcast
How excited should you be about your market?
Feb 22, 2011 · 14 min
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Now that most of my clients have chosen target markets, things are starting to happen. Some of them are thrilled to have finally found a market that is responding positively. Others are still struggling, especially because they just aren’t “excited” about their target market. What to do?

I spoke last week with Dianne Rohkohl, a freelance designer in Arizona, who is struggling with her focus on the healthcare market. She allowed me to record our discussion and share it with you. Listen here (14 minutes). The interview addresses these questions:

  • What if you’d rather eat paste than read the blogs within your target market?
  • If you’re not that excited about your current market, is that a reason to change?
  • Should you be passionate about everything you do?
  • How can you fully use your creativity and talents in a market that isn’t exciting?
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