The Marketing Mentor Podcast
Bryn’s approach to LinkedIn: narrow, participate, reach out.
Mar 12, 2012 · 14 min
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Bryn Mooth is an independent journalist and copywriter focused on food, wellness and creativity—she blogs at -- and I’ve been following her marketing journey since she became self-employed less than a year ago.  

Lately, we’ve been talking about the merits of LinkedIn, and Bryn has dedicated time, twice a week, to gain visibility and find prospects using it. This past week, she turned a LinkedIn connection into a client! How? (If you want to learn by doing, join the next Basic Marketing Group that starts Wed. March 14). 

In our latest interview, Bryn describes what she did: 

She narrowed: To be with her ideal prospects, she joined a group on LinkedIn called “Food Industry Marketing and Communications Professionals” – looking to find people at food brands or in food marketing – rather than the broader “food industry.” 

She participated: This is an active group with 6500+ members, with people posting links to articles and questions. Bryn participates by commenting on articles others have posted, responding to questions and initiating her own discussions.

She reached out directly: Bryn also scans the group members and reaches out to connect directly if it looks like a good fit. Recently, she connected with one member in Texas, the principal of marketing group in the food industry, and now that’s turned into a small project for her company – but there’s larger potential, if it goes well, for this agency to hire Bryn for their client projects, making her an excellent referral source and collaborator.

 What did Bryn say to connect with this prospect? Listen here to find out.


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