When The Brand is Stronger Than the Business
May 9, 2017 · 24 min
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Wayfair soars on a smaller-than-expected loss. Marriott hits an all-time high. And Pandora continues to struggle. Jason Moser analyzes those companies and Coach’s decision to buy Kate Spade for $2.4 billion as we discuss what happens when a company’s brand is stronger than its actual business.

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