Jul 3, 2023
Welcome to "In Camera Podcast" with your hosts, Grace and Liel! In this captivating episode, they kick things off by unraveling the latest scandal involving tech giant Google. Hold onto your seats because Google has found itself in a bit of a pickle yet again. This time, they're being accused of miss-selling video ads, disregarding their own standards a whopping 80% of the time. Talk about a slip-up! According to a jaw-dropping Analytics study, advertisers from small businesses to Fortune 500 companies and even the U.S. Federal Government may have forked over premium prices for a service that Google allegedly failed to deliver. We're talking billions of digital ad dollars potentially down the drain! The True View ad product, which you've probably seen on YouTube and third-party websites, is under fire for not living up to its promised standards, like playing audio and appearing in high-value locations. The claims are denied by Google, of course, who defends the effectiveness and viewability of their Google Video Partners network. Who will come out on top in this ad showdown?
But wait, there's more! Grace and Liel then transition into guiding you through the intricate process of launching a new PPC search campaign in a foreign market. They've got some expert advice, and this time they're putting on their law firm hats. Tune in as they share seven invaluable steps to help you conquer uncharted marketing territories like a pro. From estimating search volume and setting realistic budgets to strategically targeting local queries with regional keywords, they've got the inside scoop. They'll also delve into the importance of customizing ad copy and landing pages to resonate with your new audience, checking conversion tracking and tagging to ensure accurate results, researching local competitors for bidding and messaging opportunities, and the power of integrating other channels to bolster your branding efforts. Remember, success in a new market hinges on proper planning and careful monitoring.
Ready to dive into this captivating episode? Go ahead and hit that play button now, and be sure to subscribe for more exciting episodes of "In Camera Podcast."
Resources mentioned in our episode:
* Google TrueView may have misled dozens of advertisers and violated its own guidelines
* Adalytics TrueView Report
* 7 PPC planning tips when entering a new geographic market
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