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Creative Marketing Brief
Creative Marketing Brief
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A daily, short-form audio resource for digital marketers (with no time).
Available episodes
Newest first
Oldest first
Mar 3, 2020
How Do You Measure Podcast Success?
So how do you measure podcast success? In order to know what to measure, make sure your podcast has clear goals first.
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Mar 2, 2020
Why Should You Care About Podcast Analytics and Data?
Why do you care about podcast analytics and data? You care because you want your podcast to be successful. You want evidence that your show is reaching and being enjoyed by an audience.
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Mar 1, 2020
Respect Your Guest’s Time
Chances are that, at some point in your career, you’re going to need to interview people.
1 min
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Feb 29, 2020
Be Understanding
Throughout my career, I’ve interviewed a lot of people and there’s a lot that I’ve picked up along the way
1 min
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Feb 28, 2020
Customers Are Better
I’m currently prepping for an interview with Kristen LaFrance - she works in customer retention and is the author of a great article I’ve shared, Churn Buster Retention Bites: January 2020.
1 min
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Feb 27, 2020
Practice Good Communication
Chances are you’ll need to interview someone at some point in your career, especially in marketing.
1 min
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Feb 26, 2020
Apple Podcast Requirements
Apple Podcast has recently updated some of the requirements for their podcasts and their submissions, specifically on things like the artwork.
1 min
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Feb 25, 2020
Forgot a Subscription
Today’s tip comes from Kristen LaFrance’s Churn Buster Retention Bites (January 2020) article.
1 min
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Feb 24, 2020
Exit Interviews
Are you utilizing every opportunity you get to learn from the people you’re serving?
1 min
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Feb 23, 2020
Hey! Protect Your Email
The other day I mentioned an article about how big companies spy on your emails. Today, I want to give you a potential solution to this.
1 min
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Feb 22, 2020
Is the Guest Interested?
As marketers, we have to conduct interviews. It could be for a podcast, customer or product research - whatever it may be, I’ve picked up some tips along the way.
1 min
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Feb 21, 2020
Byte
It’s finally happened - Vine’s successor, Byte.
57 sec
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Feb 20, 2020
Perceived vs. True Value
Today’s tip comes the article Churn Buster Retention Bites: January 2020
1 min
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Feb 19, 2020
Buying Triggers
If you’re anything like me, you like to learn. And who better to learn from than your clients!
1 min
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Feb 18, 2020
Be Patient
As marketers, we have to talk to people often - and interviewing is part of the gig.
1 min
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Feb 17, 2020
Get Your Podcast on Bixby
If you are a podcaster, you may have been paying attention to the smart speaker space - how to get your podcast into the voice search platforms.
59 sec
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Feb 16, 2020
How Basecamp Communicates
Today I’m sharing a guide from Basecamp - the one I’m reading is from the “Basecamp Guide to Internal Communication."
2 min
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Feb 15, 2020
Do Your Homework
Chances are that you’re going to need to interview people at some point in your career - having good interview skills are important.
1 min
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Feb 14, 2020
Is Your Email Safe?
In the article, How Big Companies Spy on Your Emails, the author dives into how companies can purchase data scraped the contents of your email inbox.
1 min
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Feb 13, 2020
Hiring Remote Production Help
I recently ran into a situation in which a job I was quoting would require production help from all over the U.S. I have a personal situation coming up that will inhibit my ability to go out and record in the field for this job, so I needed a solution.
2 min
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Feb 12, 2020
3 Clips Podcast
Just yesterday, I listened to a podcast episode from 3 Clips. Here's why you should check it out.
1 min
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Feb 11, 2020
Apple Podcast Marketing Tools
If you are a podcaster, Apple has some interesting marketing tools for you.
59 sec
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Feb 10, 2020
Gen Z Search Habits
Today I want to draw your attention to an article from MarketingProfs.com, called Younger and Wordier: How Gen Z’s Search Behavior is Different.
1 min
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Feb 9, 2020
Hello, My Name is Awesome
I ran across this tweet from Bryan Harris who recommended a book that I haven’t read before called, Hello, My Name is Awesome: How to Create Brand Names That Stick.
1 min
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Feb 8, 2020
Please Share the Podcast
No link or article or piece of wisdom for you today - just a favor to ask!
1 min
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Feb 7, 2020
How to Find Key Influencers on Social Media
Today I want to share an article called, How to Find Key Influencers In Your Niche Using Social Media - an article put out by Orbit Media Studios.
1 min
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Feb 6, 2020
Niche, But Not Too Far
I’m still reading Obviously Awesome by April Dunford, and it’s an excellent book on positioning your company or your product.
1 min
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Feb 5, 2020
What Are Your Favorites?
I need some crowd-sourcing help today!
1 min
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Feb 4, 2020
Tony Robbins and Conor McGregor
Today I’m checking out a recent Tony Robbins podcast episode which features an interview with Conor McGregor, the MMA star.
1 min
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Feb 3, 2020
AI and Social Media
I just want to direct your attention to the Orbit Media. They’re an awesome resource made up of really smart people.
1 min
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Feb 2, 2020
The Curse of Knowledge
In the book, Obviously Awesome by April Dunford takes you through several steps in order for you to figure out how to properly position your company, or product, and there’s one that stands out to me.
2 min
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Feb 1, 2020
Problems with Big Data
Rand Fishkin shines a light on Avast's shutdown of Jumpshot. Learn more about his thoughts on the shutdown, large tech, and the risks of big data.
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Jan 31, 2020
Don’t Be Afraid to Niche
One misconception of niching down or focusing on a subsegment of your target audience is you'll lose out on opportunities. The opposite is true when you niche properly.
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Jan 30, 2020
What Do the Best Podcasts Get Right?
I recently discovered entrepreneur and product designer Brian Casel in some of my research on interviewing. He has a post called What Do The Best Podcasts Get Right?
1 min
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Jan 29, 2020
What Type of Customers Should You Focus On?
Currently reading Obviously Awesome by April Dunford and I saw her speak at ContentJam, as well.
1 min
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Jan 28, 2020
Should You Start a Podcast?
Should you start a podcast? A lot of people think so.
1 min
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Jan 27, 2020
Automate Your Competitor Analysis
We all have routine tasks and marketers are no exclusion. According to a recent SEMrush article, companies track from 5 to 7 competitors on an ongoing basis.
1 min
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Jan 26, 2020
Behavioral Science and Business
I recently had Trevor Bragdon from Applied Insights and 7 Figure Fundraising on my personal cast.
1 min
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Jan 25, 2020
Effective Positioning
Currently reading Obviously Awesome by April Dunford and she is a genius.
58 sec
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Jan 24, 2020
When Niches Go Mainstream
As many of you know, I produce podcasts for a living so I’m very familiar with the space.
1 min
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Jan 23, 2020
Write for Audio, Not Articles
With podcasting growing in popularity, the bar is higher to produce a show that actually stands out. One way is to write for audio, not articles.
1 min
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Jan 22, 2020
Have You Used Notion?
Have you heard of or used Notion? It’s marketed as an all-in-one workspace tool to write, plan, collaborate, and get organized.
1 min
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Jan 21, 2020
Cake on a Stick
I’m currently reading Obviously Awesome by April Dunford and it’s all about positioning.
1 min
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Jan 20, 2020
How to Stay Relevant in 2020
So B Squared Media released an article at the end of last year discussing ways to stay relevant in 2020.
55 sec
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Jan 19, 2020
How has Blogging Changed?
Andy Crestodina from Orbit Media reviews insights on the last 5 years of blogging.
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Jan 18, 2020
What the Best Interviewers Get Right
In this episode, I review Brian Casel article "What the Best Interviewers Get Right"
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Jan 17, 2020
Become a Better Copywriter
Are you a copywriter looking to improve your game? Kaleigh Moore, researcher and copywriter in the eCommerce space, recently released some products for copywriters.
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Jan 16, 2020
Follow Smart People in Other Industries
Follow Matthew Koach (@mkobach) if you want consistent regular tips on doing social media better.
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Jan 15, 2020
Rev’s Prices are Increasing
Popular audio to text transcription service Rev is increasing its prices before the end of quarter one this year.
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Jan 14, 2020
Intelligent Shower Heads
Kohler's new showerhead is also an Alexa-powered smart speaker.
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Jan 13, 2020
The Not-So-Secret Value of Podcast Transcripts
In a recent test, Niki Mosier from Two Octobers experienced a 15% increase in organic traffic and a 50% keyword lift after adding podcast transcripts to existing podcast posts.
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Jan 12, 2020
Marketing Brand Predictions for 2020
Phil Nottingham from Wistia makes 10 brand marketing predictions for the year.
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Jan 11, 2020
ConvertKit Goes Freemium
The popular email marketing tool, ConvertKit, goes freemium after only having paid subscriptions since it started.
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Jan 10, 2020
3 Ways to Make Your Habits Stick
3 ways to make your habits stick are to change your environment, find accountability, and follow the 2-day rule.
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Jan 9, 2020
Create Before You Consume
Create before you consume and get back wasted time!
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Jan 8, 2020
Define Your Success
Define your success before counting it a failure.
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Jan 7, 2020
Increasing Accessibility in Fashion
My team at Come Alive Creative were fortunate enough to part with disability consultant Belo Cipriani on a three-episode pilot podcast looking at progress in the accessibility space.
1 min
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Jan 6, 2020
Play Apple Podcasts with Alexa
Apple Podcasts is now available on Alexa-enabled Amazon devices in the United States. As a creator, you’ll find this presents an even greater opportunity for listeners to hear your show.
1 min
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Jan 5, 2020
Specialization is for Insects
I’ve recently seen several of my marketing friends ask some variant of “who should I be following?” and one of the top people mentioned is a person named Naval.
1 min
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Jan 4, 2020
Guilty Pleasure – Glitterbomb 2.0
Today, I have a guilty pleasure for you. Take a break and enjoy!
1 min
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Jan 3, 2020
Accessible Packaging
Much progress has been made in the accessibility space in multiple industries. My team at Come Alive Creative was fortunate enough to part with disability consultant Belo Cipriani on a three-episode pilot podcast.
1 min
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Jan 2, 2020
Spotify: The Largest Global Audio Network
Spotify’s goal is to become the largest global audio network and they are making massive investments in podcasting.
1 min
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Jan 1, 2020
What is More Important?
Is it excellent equipment and software that makes your content amazing, or is it really good storytelling and the content behind it?
2 min
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Dec 31, 2019
How to Get Rich – Thoughts from Naval
I’ve recently seen several of my marketing friends ask some variant of “who should I be following?” and one of the top people mentioned is a person named Naval.
1 min
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Dec 30, 2019
Working for Microsoft Cost Gary Tan $200 Million
Working for Microsoft cost Gary Tan 200 million dollars.
1 min
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Dec 29, 2019
The Most Important Marketing Skill for 2020
Brendan Hufford is an SEO specialist I follow on Twitter. He recently released some research I found interesting.
1 min
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Dec 28, 2019
Expanding Accessibility in Marketing
A lot of progress is being made in the accessibility space across multiple industries. Here's just one example for marketers.
1 min
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Dec 27, 2019
Holiday Delays for Apple Podcasts
If you plan to release new shows in December, be aware of delays in the review process for new submissions between December 23, 2019 and January 2, 2020.
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Dec 26, 2019
Top Marketing Resources
Twitter can be a treasure trove of marketing resources - here's how to find them.
57 sec
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Dec 25, 2019
Keep Your Pitch Simple
Master Guest Blogger Aaron Orendorff shares his advice for cold pitches - keep. them. simple.
1 min
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Dec 24, 2019
More Reasons to Include Lists
Need another reason to include a list in your article? Here are a few.
1 min
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Dec 23, 2019
The Easiest Yes
Jeff shares some of his favorite tips from his interview with master guest blogger, Aaron Orendorff.
1 min
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Dec 22, 2019
Navy Seal Level Marketing Training
Check out these resources for high level marketing training from some of Twitter's best.
1 min
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Dec 21, 2019
Organize Your Articles with H Tags
Are you tired of the Instagram aesthetic? Here's a quick cure for that.
1 min
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Dec 20, 2019
Ironically Bad Images
Are you tired of the Instagram aesthetic? Here's a quick cure for that.
1 min
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Dec 19, 2019
Get More from Your Articles with Longer Titles
We're back with more awesome advice from SEMrush's new study.
1 min
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Dec 18, 2019
Aaron Orendorff Marketing Boot Camp
What are the not-so-basic marketing resources that Aaron Orendorff recommends? Check them out here.
1 min
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Dec 17, 2019
Get More Shares with List Headlines
Want your article to stand out? Include a list.
1 min
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Dec 16, 2019
Growth Marketing Podcast Top 10 Interviews from 2019
Looking for some marketing insight and inspiration? Look no further than this Top 10 list.
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Dec 15, 2019
Shorter Articles Get Zero Shares
Shorter articles (300-900 words) have zero shares 4.5 times more often than long reads of 3000+ words.
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Dec 14, 2019
Long Reads Get More Traffic, Share, and Backlinks
Longreads of 3000+ words get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901-1200 words).
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Dec 13, 2019
Lombardi Time
EOS Worldwide recently published a blog titled, “Bad Meetings? Try Running on Lombardi Time.” The article argues that when people complain about too many meetings, they actually mean too many bad meetings. One solution- start meetings on time.
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Dec 12, 2019
Personal Basecamp is Free
Project management tool, Basecamp now has a free version.
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Dec 11, 2019
Podcast SEO
According to the Search Engine Journal, it appears that Google is gaining the ability to pinpoint verbalized keywords within podcasts and videos to be ranked. It’s interesting to note podcast episodes can be listened to directly from the search engine results page and will likely be able to feature the part of the episode relative to the search query.
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Dec 10, 2019
Positioning Through Opposites
Rev leverages holiday trends to write an excellent article.
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Dec 9, 2019
Aviation Gin
Aviation Gin turns a debateable bad situation into a serious win.
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Dec 7, 2019
MicroConf’s Best and a Big Announcement
MicroConf is the world’s most popular conference for independent start-ups and here are their 5 most popular talks.
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Dec 6, 2019
Thank You
Thank you for being a listener. If you enjoy Creative Marketing Brief, please do me a favor and share it with a friend.
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Dec 5, 2019
Do You Value Your Time?
Do you value your time? If so, how? You may not be spending money on X but if you're spending time, that has to be accounted for somehow. All of us are going to either spend money or time on the things we want to accomplish (usually some of both). Where do you fall?
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Dec 4, 2019
Update Kit Dot Com
If you have a Kit.com account, you need to update all of your hyperlinks to Kit.co. Learn more here- https://blog.kit.com/we-are-moving-to-kit-co-4b7d228fa717
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Dec 3, 2019
Spoken Word Audio Report
Today’s tip is a report I want you to be aware of, The Spoken Word Audio Report.
43 sec
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Dec 2, 2019
Taking a Trust Leap
I just watched a TED Talk from Rachel Botsman talk titled, We’ve Stopped Trusting Institutions and Started Trusting Strangers.
1 min
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Dec 1, 2019
What’s Your Reason?
"I do the podcast because it feeds my curiosity.”
1 min
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Nov 30, 2019
Outsmart Your Competition
Outsmart your competition using this crafty marketing technique from Katelyn Bourgoin!
50 sec
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Nov 29, 2019
Copyright Infringement
Thinking about using 15 seconds or less of music in your podcast? The short of it: Don’t.
2 min
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Nov 28, 2019
Voice Tech in Gaming
Today’s episode is more an interesting piece of information as opposed to a tip.
1 min
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Nov 27, 2019
Sharing Your Platform
A tweet from Alison Roman, a popular author and personality in the food space, caught my attention this week.
2 min
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Nov 26, 2019
The Valley of Death
Is your business in a “valley of death” or a growth plateau?
1 min
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Nov 25, 2019
Need a New Perspective?
When was the last time you intentionally looked at the same thing differently?
2 min
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Nov 24, 2019
New Product: MixPre 6 II
For all you audio aficionados out there, check out the new MixPre 6 II - mine arrives next week!
1 min
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