Sep 14, 2020
Launching a New Brand and Product During a Pandemic: Petal's Christie Zwahlen and David M. M. Taffet
In this episode of _Restarting America_, Jeremy Greenberg from _97 Switch_ interviews David M. M. Taffet, the co-founder and CEO of Petal, and Christie Zwahlen, co-founder and Executive VP for Social Impact of Petal. Throughout the interview, they discuss the impacts of the COVID-19 pandemic on business and society. Taffet and Zwahlen share how the current health pandemic has affected _Petal_—their company that generates zero-odor, germ-freezing waste bins—and how they are adapting to new circumstances.
Taffet has excelled in countless roles: parallel entrepreneur, venture capitalist, investment banker, fund manager, turnaround specialist, mentor, and street photographer. Three descriptive words flow through them all: intrepid, immersed, and inspired. His career has spanned law, investment banking, private equity, not-for-profits, turnarounds, buy-outs, management, and startups, including his newest venture as Petal's CEO.
Taffet has 30-plus years of experience building companies…